When to Buy a MacBook: The best time includes Prime Day

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Everyone knows that Apple products tend to cost a penny, and MacBooks and Imacs are no exception.

If you’d rather avoid spending $1,100 on entry-level specs, we have good news: You can save hundreds on your Apple laptop or computer More than a year. This means that if your laptop is at its last stop, you don’t have to stick with it before November to upgrade and won’t hurt your bank account. (And TBH, Apple’s annual gift card incentives on Black Friday aren’t anything to write about.)

We’ve been tracking Apple deals weekly for two years, so we know what tends to be on sale. Also, we know that MacBook deals are actually worth the beginning, and which “promotions” are basically normal prices. Based on our historical transaction knowledge, check out this list of three times a year to find the best prices on your MacBook or iMac:

No. 1 to settle a deal on Mac: Black Friday and Golden Day Season

Month: October to mid-November to mid-July

We know that shopping holidays are a great time to save money and pioneer. But we’re not talking about Apple’s annual Black Friday deal, which is the same every year: Buy a laptop or iMac and get a free gift card for free for future purchases. This is a bit bland and is not that good for pre-save money.

If you want Real Savings during shopping holidays and Golden Day Season. At first glance, it seems like you have to focus on the calendar for a few days all year round, but these retailers have decided that the time when it comes to sales is meaningless. This means you start seeing Black Friday savings as early as October and save for a week or so around July.

Traditionally, Prime Day spans two days, but Amazon has settled a deal in the weeks leading up to that. For Prime Day 2025, Prime Day itself will span four days from July 8 to 11 and Large transactions have fallen in advance.

In both sales, MacBooks saw from cheapest Airs to the richest soup ingredients for both selling for $150 or more. For Prime Day 2025, we’ve seen what’s happening with the $849 M4 MacBook Air. However, our resident laptop expert Haley Henschel recommends waiting for further price drops on other models, as they haven’t exactly matched record prices yet.

They are worth the deal, but they are also hard to score because the public knows this is the era of buying a Mac. If you see a lot of deals, don’t hesitate. What do we suggest? Know the model you are interested in forward These sales start and follow them.

Finally, Black Friday season is a reliable time for the initial sale of any fall Mac release. In the fall of 2023, the M3 and M3 Pro MacBook Pros fell in October, and by November, they were already on sale at a discount of $150. These may not be the steepest deals you’ll see in a year or so life, while new chipsets and MACs come out, but they’ll probably be impressive considering the recent release.

Time 2 deal on Mac: Back to school season

Month: June to early October

Apple provides educational pricing for current or new college students and their parents, as well as faculty and homeschool teachers throughout the year. These prices reduce the price of laptops and computers by $100. It’s not a huge sale, but it’s more than the full price.

However, if you are part of one of the demographic information above, it is not the only chance you can save directly through Apple. They also made special back-to-school sales from summer to early fall. In 2023, it runs from June 5 to October 2, so you will have plenty of time to decide which Mac model to choose. The main drawback is that similar to Black Friday sales, Apple’s BTS offer is not a price cut – you will receive an Apple gift card that is proportional to the value of the product you purchased. In 2023, this is how pricing breaks:

• 24-inch iMac: Received an Apple Gift Card of $150

• MacBook Air: Received an Apple Gift Card of $150

• MacBook Pro: Received an Apple Gift Card of $150

• Mac mini: Received an Apple Gift Card of $100

Like Black Friday, Apple won’t tend to adjust gift card values ​​sharply every year, so we hope to see basically the same offer this year. Considering that MacBook is some of our favorite laptops for students, we think it’s worth a second deal, but there are rules.

If you are not planning to buy Apple again (gift cards can be used to purchase app store purchases, in-app purchases, more Apple Tech, and subscriptions like Icloud+ or Apple TV++), you may have to wait for another retailer to sell. Most likely, places like Amazon and Best Buy also want to attract back-school crowds, so there may be a bigger price cut there – but you may not ton Flexibility of specifications. For example, a MacBook Air with 8GB RAM and 256GB SSD might be $150 off, but models with 16GB RAM may not be available at all.

Gift card incentives are also available to anyone who has a pair of airpods or paid notes apps on the back-to-school list.

The third issue reached an agreement on Mac: After the new version was announced

Month: Can be different

This tip is not unique to Apple’s products, but it’s not useful for crawling Macs with less cash. Usually, after Apple announced its latest model, it lowered the price of the older generation.

Technically, this isn’t the strictest term, but it can still save you money. With the announcement of the 13-inch and 15-inch M3 MacBook Air last year. On March 4, Apple made a reservation in its online store, while the $100 price next to the new laptop fell by $100.

The price of the M2 MacBook Air has dropped twice after the release of the upgraded MacBook.
Image source: Apple

Prices have only dropped from $1,099 to $999, so that’s not a huge difference, but if you’ve already planned to grab the M2 Air, waiting for this newer generation will save you at least $100. Additionally, the new listed price means that future sales will provide you with more benefits.

You don’t necessarily have to wait for the exact same model to get updated peers to see prices drop. Allow us to use the M2 MacBook Air again to explain. In June 2023, Apple announced the 15-inch M2 MacBook Air at a starting price of $1,299. At the time, the 13-inch M2 MacBook Air had been on sale for less than a year and costs $1,199. Larger models lower the price to smaller and older models.

Price cuts are not always determined by Apple itself. New Macs usually mean disabling older Macs. As for M3 air release, Apple has stopped using the 15-inch M2 Air and M1 Air since 2020. Although you can no longer buy on the Apple Store, they are available on huge discounts on Amazon and Best Buy.

And if you perceive a theme here, then if you want to save some serious dough, you’ll skip the Apple store instead of other retailers.

Final Tips for Saving Money on Mac

1. Pay attention to random sales

While the focus of this guide is to have some ideal time to snap up Macs, we will be honest: Sometimes there seems to be no reason for Macs to be on Macs, and there are very good sales on Macs.

Obviously, this is a little tricky, but rest assured that if there is a Mac sales worth knowing, we are writing about this, so we recommend you follow the deal range.

2. Some Macs are sold more frequently than others

This trick may needless to say, but some models are rarely sold. The general trend we’re seeing is that iMacs tend not to be available as often as MacBooks, and anything above the Start Specifications on MacBooks, especially if you’re looking for upgraded memory, you can regularly look up the tricky ones for sale.

We say this is just to encourage you to make some healthy expectations when searching for discounted Macs.