What does creativity mean to you?
Creativity is not only about design, fashion or art, it is also about problem solving.
Humans have the ability to connect different information to solve new problems. I think software engineers might be very creative. Now, in the AI era, human creativity is even more important. In the long run, when humans become a civilization that expands into space, it will make us more competitive in the universe.
That’s why we want to make technology “interesting” again to help inspire human creativity. Personally, when I was young (first iPod, first iPhone), that’s why I’m in this industry.
But now, creative companies in the past have become very large and very enterprise, and they are no longer very creative. They are no longer inspiring for the younger generation. So we are trying to bring it back.
We also try to be very transparent and human in our business work. For example, if you watch our YouTube videos, you’ll find that we try to introduce the Nothing team, such as our designers and software developers, so that you can get to know them.
This is how we do things and think. We hope this will encourage more young people to express their creativity.
Is your strategy effective? How is the business?
Looking back on the past four and a half years, I think it is working. We face a lot of problems every day, but if we follow the same strategies as other companies, we will not be able to survive in this industry. We have to be different.
and business yes Grow quickly. Last year, we grew by about 150%. However, we still only account for 0.1% of the global market, so there is still a lot to do.
