listen. I wake up ready to do my usual scrolling and sip combinations – check Instagram, maybe buy glazed milk, roll more, if payday friendly, maybe buy barrier butter and then thrive. I was awake after the Internet: Rhode Cosmetics has just acquired for $1 billion for the Elves. one. Billion. Dollar.
I had to double-click my face to make sure I wasn’t dreaming under the barrier-restore cream. My chin? On the floor. My skin care rack? Hold your breath.
I mean, I’ve been here since the beginning. I looked at the founder of Rhodes Hailey Bieber Overglaze skin care history. I’ve finished the full goblin mode just refreshing my cart to buy lip gloss, now the Elf owns the brand? The atmosphere is real and I’m still dealing with it.
Let’s open this chaos (Yes, I’m still ordering their cleanser – don’t worry).
What just happened: The elves bought Rhode for $1 billion
Here’s what we know: Elf beauty falls cool $600 million in cash There is another $400 million in stock and Incentives Get Hailey Bieber Rhodesthis brand has been around since 2022 And it has been dreamt of waves in most old brands.
We’re talking about virus product drops, crazy waitlists and a fan base that rivals the K-pop group. Rhodes’ net sales? Exceed $212 million. The media value they get? It’s jaw-dropping $90 million. And, don’t forget the sold-out sale – launching a series of glazed selfies in the army of peptide lip therapy, whose lip treatments become essential for purses, and barrier butter that people hover like gold.
Fans are also obsessed with their lip shapes, infamous lush blush and deeply hydrated barrier recovery cream. These are not only virus favorites; They are part of my daily skin care language. They help break the beauty barrier by providing luxurious finishes without a markup.
It’s not just another merger. This is a statement. The elf said: “We’re having a big time here.“They saw an incredible opportunity without hesitation.
I’m a fan – but I have a problem
Yes, I love Rhodes. I love peptide lip gloss, pocket blush, my skin looks as popular as the lips in PBJ. But I also like Rhode because it feels fresh. Clean. Not my mother’s skin care. This is an essential skin care, but cooler. Its attitude is not proactive.
Now, I’m looking at a fast growing brand to go to the company, I won’t lie –There was a tiny panic scream in my mind. Can I still buy a lip shape, or disappear into the beautiful abyss? What does the glazed milk charm badge still mean when I make glass before brunch?
What about the peptide lip shape and those beautiful sunny cheeks? That smooth light? I’m begging – don’t mess it up.
Rhode has this atmosphere – it feels very intimate, niche, but global. This is the brand you discover and brag about. Now, it’s in the big leagues and I hope it won’t lose that charm. I hope its beautiful markings won’t be washed away in mass production. Rhode makes skin care abilities feel fun, luxurious and accessible? It’s better to stay.
Guess who is the hottest couple in summer? glimpse! 👀
Haley is still in charge… sorta
It’s the grace of saving: Hayley didn’t leave. She will stay Rhodes’ chief creative officeroverseeing creativity and all the beautiful chaos that makes Rhode a reality. This means she will still be involved in product development, marketing direction, and yes, probably every Tiktok launch moment.
This role is very important. a lot of. This is what hopes to keep Rhodes’ identity intact. Haley has always been the brand’s face, mood board and creative pulse. Whether it’s summer, whether it’s at Rhode activities or soft, glazed brands, her touch is everywhere.
Also, she is now Strategic Consultant Within Elf. They are buying her vision. Lauren Ratner also remained active, ensuring the company’s merger runs smoothly. As leadership remains committed to overseeing creative efforts, it is hoped that Rhodes’ formula will continue to reflect their original magic.
What happens to our favorite product?
If you are like me, you’re thinking one thing: Please don’t change the formula in order to love my dew glow.
As far as we know, these products won’t go anywhere. This means your Holy Grail Peptide Lip Treatment, blush and forever my bag blush will stay here. The Ghost Program not only retains these products, but also invests in more innovative products. Yes, your daily work is safe –at present.
Not only that, it could actually mean more shadows, better stocks and faster restocking. We can eventually buy lip treatment without setting a calendar alert. You will be able to snap up edits, buy kits, and you’ve been hoarding cleaners. Bring Rhode to your everyday charm routine without any inventory notifications.
We are talking about multiple peptide lip gloss coatings, spare cans for barrier butter and all the glazed milk your heart wants. Want to break the beauty barrier with a mixed makeup that suits your atmosphere and values? Rhodes and Elf This may actually be achieved.
The world’s glowing entry
Now, this is the exciting place. With ELF support, Rhode is set to worldwide– Just like the real global. Think of Canada, the United Kingdom, France, Germany, Ireland, Italy and Spain. That’s not only Rhodes have been abroad and got it. That’s Rhodes on the map.
The brand has already developed a massive distribution plan worldwide and can now enter major retailers and enter new markets. We are talking about expanding e-commerce, maybe Sephora Storeeasier to get into all your glazed dreams.
And, don’t pretend it’s OK. Half of the pressure of Elrod is sold out and Transportation restrictions. This deal? It solved it. People from the United States, Canada, Britain, France – First Everyone can take Rhode home. The brand can also provide consistency for beauty enthusiasts in hard to reach.
Clean beauty, still beautiful
Another victory: The brand’s clean beauty value remains strong. Rhode Rhodes Futures Foundation support The organization will not disappear. In fact, they are growing.
More than just looking good. This is about well done. Hailey Bieber’s Rhode is known for fostering sustainability, recycling and inclusive beauty. We see the transition to skin care that serves not only your skin, but your conscience as well. Are we committed to recycling materials? Still happening.
This is the beauty’s vision. Beautiful brand, sustainable mission.
Even influential people like it Jeannezh.eng Peptide lip gloss and xoxotsumi Peptide lip gloss cheers on changes. The community loves that creators wear peptide lips with confidence to showcase their blended makeup qualities.
Larger pictures
It’s more than just a brand. This is about this deal The future of the beauty industry. Traditional beauty companies are no longer the only players. Influentially created brands with actual product innovation and a strong online community are reshaping the space.
Haley not only built a brand. She created a cultural moment. Now, with the support of a beauty powerhouse, she has broken more than just beauty barriers, but also changing the industry as a whole.
Nick Vlahos, CEO of Elf Called correct: This is a combination of two similar thought-provoking disruptors. Together, they bring Rhode’s capabilities to a larger audience. Rhode’s chief brand officer may not have announced yet, but the foundation has never looked stronger.
The final glaze idea
So, yes. I was panicked. Hell, I doubt it. I wrote a eulogy for my beloved peptide lip therapy psychologically. But after seeing the structure of the deal and knowing that Hayley is still calling creative shots – I’m honestly hopeful.
This may be the moment of Rhode’s ascending without losing what makes it so good. Better inventory. More accessibility. And, what if we get more peptide lip gloss or extended blush collection of shades? Count me.
Before that, I’ll be here, refreshing my cart, re-pocket blushing, stocking up with peptide glass liquid, and believing that Rhode 2.0 will be worth the billion-dollar buzz.
Welcome to Rhodes, baby. Go and buy barrier butter now, buy barrier butter 38.00, buy glass milk 32.00, buy lip shape 24.00, buy lip treatment 18.00, buy detergent 30.00, buy blush 24.00, and carry Rhode with you.
