Located in the heart of one of Europe’s most romantic cities, W Florence officially opened on Tuesday on our list of the most exciting hotel openings of 2025.
According to Marriott, the historic property (formerly the grand hotel) now has 119 rooms, including 16 suites and a penthouse. The highly anticipated members of the Florence Hotel site are located in Piazzadell’unità Italiana Piazza, just steps from many of the city’s most famous landmarks, including its Duomo, The Uffizi Galleries and Ponte Vecchio.
The property is the second W hotel in Italy, joining Rome. The brand plans to open its third property later this summer, W Sardinia-Poltu Quatu.
Related: 25 Best Hotels in Rome Booking Italian Holidays
“The opening of W Florence marks another important milestone in the W Hotels journey, deepening our presence in Italy and strengthening our footprint across the region,” George Fleck, senior vice president and global brand leader at W Hotels said in a statement. “As we continue to grow globally, our latest membership in the brand embodies our commitment to delivering a bold, immersive experience to redefine the hospitality of luxury lifestyles. W Hotels has always been a brand rooted in creativity and culture, and W Florence perfectly captures the spirit of this dynamic, stylish journey to the city.”
Set in a historic building originally designed by local architect Lando Bartoli, W Florence has a partially covered courtyard that used to be a mezzanine of a former bank. Now the unique space welcomes guests with retro-style seating, bold checkered floors and lush greenery and serves as a central area where guests can visit several dining options at the hotel, including a lounge (with an aperitif table).
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Additionally, guests will be able to feast in Tratto, the second outpost of the Michelin-star Trattoria Coporporanea Collective, and enjoy cocktails and enjoy the Zefiro Rooftop (the Zefiro Rooftop which will open later this summer). In late summer, the property will also welcome an Asian restaurant by Chef Akira, focusing on bringing “traditional Korean flavors to global influence.”
Thanks to design elements from the 1960s and 70s, such as the accent of marble and brass, the hotel’s history shines in every room, while the city itself celebrates throughout the hotel with a bold palette of Medici Red and Royal Blues. The hotel’s resistor is the penthouse suite, which is known for its private terrace with over 1,500 square feet and moody beauty.
According to the search on the hotel website, W Florence rates are 431 euros per night ($507.48) or 70,000 Bonvoy points per night.
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