Photographer Jan Hoek collaborated with Uganda-Kenyan fashion designer Bobbin Case to study a project for a taxi roaming Nairobi with Boda Motor. As drivers make bikes full of energy and straps stand out from each other, the two match up with one of the groups making outfits. The result is the photo series “Boda Boda Madness”.
“We chose seven Boda Boda drivers, had the best bikes and sat down with each driver to create a brand new outfit to complete the character,” Hoek said. “I shot the new look of Boda Boda drivers with a new look, shooting in front of the Nairobi landscape in the style of real-life action figures. The benefit is that because of the increasing revenue of their new outfits, they really continue to use the outfit. If you accidentally visit Nairobi, Nairobi, one of them will be your taxi guy.”
See more information on Hoek’s website.
