Instagram account Jerry Gogosian, known for her Instagram account for all issues related to the art market, will cut it, Hilde Lynn Helpenstein, who said Tuesday she had “grown up” from the project.
“I like Jerry very much, but now it’s time to let it go,” Helphenstein wrote.
She founded the account in 2018 and has since become 151,000 followers of Amass. During the seven-year competition, Helphenstein used the account to pick on matters ranging from auction records to artist representatives, ridiculing dealer Larry Gagosian (the account’s eponymous name), and documenting her suffering at the Global Art Fair.
Before starting the account, Helphenstein ran his own gallery in Los Angeles. She told w She decided to launch Jerry Gogosian. “I didn’t even think about followers; I just thought it was a joke inside. Then, it was starting with 100 people, and it was about what I thought I would get – to 18,000 in four months.”
She initially ran the account anonymously, Artnet News In 2019, the person who runs “this crab small account” was “a bit anxious” that made her lock on Instagram and privately. By 2020, Helphenstein once again revealed his account and revealed himself as a creator.
While many of the posts on the account are hoarse memes from blue chip marketers and collectors, some have a wider impact on the art world. For example, in 2020, Gagosian Gallery gave up director Sam Orlofsky after Helphenstein urged people to file allegations of sexual harassment against him.
Helphenstein is known through the account and curated the Sotheby’s sale in 2022. Last year, Helphenstein mocked Sotheby’s auctioneer’s name, causing him to accuse her of xenophobia. She later apologized, admitting that the joke was “poor taste”.
It is not clear why Helphenstein closed the account. She signed a contract with talent agency UTA in 2024. Wick She is working on “too many projects, but it makes me unrelated” but she doesn’t elaborate on what those projects are.
“As for me, I have a broad path and I’m working to reflect the next thing I’m going to do,” she wrote on Instagram. “Maybe it’s in art. Maybe not.”
