In the next chapter of Big Entertainment and Big Tech, Disney and Universal have filed lawsuits against artificial intelligence company Midjourney, a tool that allows users to create images and videos that can be clicked at prompts to manipulate famous characters.
Disney Enterprises, Marvel, Lucasfilm, the 20th century, Universal City Studio Production and Dreamworks Animation filed a lawsuit Wednesday in the U.S. District Court in Los Angeles, describing the production of AI Midjourney operated by David Holz as “theft without stealing pit.”
Legal Salvo marks Hollywood’s first massive attempt at tech giants that hope to redirect consumer habits by absorbing data on the internet and spitting it out in the form of a copy or image of chatbots and redirecting it with personalized entertainment and information. So far, Wall Street has made a bet that AI will be the main economic driver in the future, and AI companies have raised billions of dollars to achieve this vision.
It is worth noting that major film and television studios have not yet reached major deals with AI companies to license their IP to tools of these tech giants, which are now used by millions of users. This marks a different strategy for major media companies that largely decide to license checks for companies like Openai and spend millions of people fighting in court. ((The New York Times is an exception, and so far it has spent more than $10 million on Openai. )
Disney and General Comments Detailed Introduction to Complaints Midjourney’s tool allows users to create image-based works based on Disney and General Comments – Think of: Darth Vader or shrek on the beach etc. This is often called “AI Slop,” and many people are likely to have seen it in their social media feeds.
In the complaint.
Complaints provided by Vader, Wall-E, Stormtroopers, How to train your dragon Characters, Minis and Shrek and others are evidence of Midjourney’s ongoing copyright infringement. It picked it out Star Wars Character YODA has side-by-side comparison.
Hollywood Studios continues to claim that Midjourney is able to provide such output because its tools have ingested copyrighted intellectual property on the web with training data. “Midjourney downloaded other sources from the internet and other sources, with the content being made using various tools, scrapers, streamers, video downloaders and web crawlers,” the complaint said. David Holz, CEO of AI, acknowledged that Midjourney can collect all the data, all text, and all images can collect training data.
The studio also claims that Midjourney then “cleans” and converts digital files of copyrighted intellectual property for use in its training data so that its tools can provide things that allow users to create personalized Yoda, Vader, or Shrek images. “When subscribers enter the prompts of countless copyrighted characters of Spider-Man, Minions, Iron Man or any plaintiff, Midjourney creates a copy of another character that is publicly displayed by download and/or distributed by download,” the complaint reads.
The lawsuit highlights that not only allowed the creation of these works based on copyrighted roles of Disney and Universal, but the AI company also developed further by displaying them in the “Explore” section of its website, suggesting that Studios said Midjourney was fully aware of the role of its products on it and was capitalized in plagiarism.
“Midjourney’s publication and curated infringement images on the exploration page show that Midjourney knows that its platform regularly reproduces the plaintiff’s copyrighted work and that the exploration page is intended to promote Midjourney’s ability to infringe copyrighted works.”
The complaint continues to claim that Midjourney has the appropriate tools to prevent the output of copyrighted intellectual property rights, but it chooses not to formulate them. “Midjourney controls the ability to control the production yield through ready-to-use technical protections,” the studio argues. “While having the ability to do so, Midjourney certainly chose not to use copyright protections to limit infringement.”
Disney’s top legal officials have simply posted a strong statement in a way of litigation: “Piracy is pirated.” Using the wording in familiar language with the studio’s lobbying group, the film association’s battle with Midjourney constitutes a fight with Midjourney, which is also associated with piracy. But so far, MPA has mostly followed websites that show unauthorized movies and TV shows, rather than AI companies, despite users flocking to AI-powered tools.
“Our world-class IP is built on decades of financial investment, creativity and innovation – only through incentives embodied in copyright laws that make creators proprietary profitable from their works,” said Horacio Gutierrez, general counsel for Disney. “We are optimistic about the commitment to AI technology and are optimistic about how to responsibly use it as a tool for further human creativity. But piracy is piracy, and the fact that AI companies complete it doesn’t make it less infringement.”
The complete complaint is as follows:
