Meet Dean and Alexis Indot with Tiktok’s hottest financial couple

If you’ve recently obtained finance at Tiktok, you’ve probably seen Dean Indot answer financial questions from his wife Alexis to reach millions of views.

Commercial Banking Supervisor and Pepperdine MBA’s Dean and his wife Alexis spread from one of their first videos ever. Not long after, Dean’s reading chair on why you might not want to use a debit card that often gets 14.5 million views. Now, their tiktok account @alexisanddean has 1.7 million followers.

We sat down with Alexis and Dean to discuss why their content causes chords when it starts to make big money from it, and why educational content is so important.

How did you come up with a specific concept of video?

Dean: Alexis is very active on social media. I don’t use LinkedIn for work at all, my company manages it for me. I use Twitter or X for investing in news feeds and data. That’s how much I use social media.

She always asks me questions about financial content. This is how we speak. We sit down and hang out, it’s always a problem. After 23 years of the mini financial crisis, I was addicted to it because I was a banker. So all the bankers there were immersed in the chaos of two to three weeks. The long story is: She wants me to explain. She wants to know what happened because ordinary people don’t understand what the bank means when it goes bankrupt. Why? So she asked a question and I explained that it was the first video.

Are you uncomfortable with the idea of answering her questions in front of the camera?

Dean: No, I didn’t realize it was recorded [at first]. I didn’t feel uncomfortable at all. And funny facts: I didn’t watch any of my videos. I will only watch the video in case there is an editorial request or some comment saying I have said something unpleasant or wrong. But I never watch my videos.

Do you edit them?

Dean: Alexis did everything. She comes from digital marketing and is an entrepreneur. She has owned her own business for many years, all of which are sold and driven by social media. I don’t know what will happen after she shoots the video.

Alexis: I took pictures of everything in one go. If it’s a brand [and] If a brand needs editing, I will do it in the cap, but all our organic content is shot in one go, and I will post it directly on Tiktok. I just added a subtitle through the Tiktok app, but I won’t edit our content.

Dean: If you see the settings here, you will know that there is no production here. I don’t even have a microphone. This is her iPhone.

Alexis: Everything is done on the iPhone camera.

Dean: There are not even sticks or brackets. She just held it. From day one, this has not changed.

Why do you think the audience tends toward this?

Dean: Authenticity. What you see is what you get

Alexis: [We get] Comment [about how people] It felt like they were sitting at the table with us.

Where did you both think of the inspiration or idea for the video?

Dean: I am very active in paying attention to the news, the economy and the market. I am an active trader – not for trading, but for personal reasons. I sit here every morning before the market opens, listening to the news all day until it closes. I’m a newshound. That’s what I look like. What I want to do is explain the news to the masses on social media who don’t want to read or have time to read. Therefore, the content idea just appears organically. If it is not a brand deal, it is usually organic. I want to talk about something interesting or she thinks it’s really fun to people don’t understand it.

Alexis: There will be a title in the news, and Dean will solve it. This makes total sense for Dean, but I don’t know what’s going on. I might ask him questions that seem basic, but I kind of represent our audience and not everyone knows what’s going on. So sometimes I ask questions just to try to explain the current event.

Can you take me from ideas to posting a post?

Alexis: I asked Dean’s question, [and] I’ll get what I need. Then, in terms of posting it, sometimes I carry what to say. We’re going to shoot a bunch of things in one day. Dean is really busy, so we’re going to do a bunch of content in a day. If this is a hot topic, we will shoot that morning and release it immediately.

Mashable Trend Report

When I’m ready to post these, I upload them to the Tiktok app. Using hashtags on Tiktok is very important. There aren’t many Instagrams, but it’s really important to categorize your content on Tiktok. So I make sure to use as many relevant hashtags as possible. Some of our favorites are #FinancialLiteracy and #FinancialDeDucation. Dean knows nothing about the hashtag strategy.

Dean: have no idea.

Alexis: I make sure I always have tags for the hashtag. Then I mark the location and we upload it. I don’t keep anything in the draft; I just put it on the camera roll in my phone. And it’s really simple and clear. There is actually no other process except our shooting.

How many videos do you post on average every day?

Alexis: On average, we post three times a week. One thing we just started is Financial Literacy Friday. I could shoot a bunch of content that wasn’t sensitive to the dean and keep it as a backlog. That way, I will post every Friday anyway. We just did the first one and we got nearly a million views. Therefore, it seems to be well received. Hope this is a new pace for us to move forward.

When did you realize that you can generate a considerable income from it?

Dean: The first video [we posted] The virus was turned on, but I didn’t really pay attention to it at all. I would say six months.

Alexis: Dean thought it was a joke at first, but we got a million views on the first video and then in the same week we got about three to four million views without under 300,000 views [views]. I know that’s a big deal. [It took us] It took two months to enter the Tiktok creator fund.

Dean: They started to be very good at participating. Once you pass the income of five numbers, that’s me [said]”Wait a minute, this is real. This is no joke.”

Have you obtained five numbers from the Creator Foundation?

Alexis: No, no [at first]. Only this year.

Dean: At the beginning, we had small brand deals everywhere, which I called “funny money.” This is gasoline money.

Alexis: But we actually have only two and a half years to see we’ve gotten a little crazy.

Which monetization method do you use?

Alexis: Creator Fund. There are some on Tiktok called “Professional Rewards” that reward creators who create so-called educational learning content. And we were also selected for the program. So, this is really great for brand deals.

Dean: We have some long-term contracts, but again, we are picky about brand deals. I think the business is not just about making money as quickly as possible; it is more about helping the community…I will never do brand deals if I don’t use or have not used products yet. I’m very, very strict about it.

Alexis: Even if this is what I think is a good product. If Dean was like “It’s a great product, but it’s not for my lifestyle, we still won’t. It has to be something we personally use and enjoy.

Is this mainly the brand coming to you?

Dean: No, they all came to us.

Alexis: I have a manager, but I want to say that we have 98% of the things that are inbound to us.

Your speed of success on Tiktok is an exception, right? It’s not common to get your first video to spread. Is this your first time trying a virus?

Dean: This is not even an attempt.

Alexis: I have other channels.

Dean: She thought it was interesting.

Alexis: Well, no, I have a small business that I advertise on Instagram, which has been years of spending and I have never had success on this channel.

[For this project]I took a video and introduced myself, [said] What I want to post. Then that night, I posted the first question I asked Dean and did a great job outside the gate. I’ve recycled and have to try it multiple times. It only works for the first time. I think this is a combination of content style and themes we choose. At that time, this was a hot topic. I realize that sometimes content that works best on our channel is a hot topic. Tiktok-related content is really very effective. The algorithm seems to like it.

What advice would you give to people who are engaged in content creation and want to build a career or similar to your followers?

Dean: What you see is what you get. I’m not trying. I’m not doing anything that is usually not mine.

Alexis: Dean just said. When people ask me, “How do we copy what you did?” I just tell people ourselves. When you create content, if you are not shooting with your partners the way we do, I tell people to perform FaceTime like you do with friends. Tiktok feels like a small community, a small family, the people you talk to and participate in your comments every day. The movie is like you’re talking to your friends on FaceTime.