In the digital world, the first impression is everything. If you have enough hooks in the video, you can increase the audience and attract the audience with your right hand – but it’s not as easy as it seems.
At Vidcon 2025, Quantum Course content creator and lecturer Jason Gandy, on the panel, Humor, Rhythm and Smart Editing in “Hook, Line and Line and Lol: “Make the First Three Seconds” calculations, both Quantum Course’s lecturer and Smart Audience were detailed with the audience.
Gandy says bad hooks can lead to a low visual retention, but there are four ways to attract people:
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Bold statement
Gandy suggests making a bold statement that is “specific and direct” to “challenge shared beliefs, promise value or gain”, and ultimately, your video should support that. “Open in a shocking or provocative way,” Gandhi said.
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Ask an interesting question
These questions should “inspire curiosity and draw viewers to watch the rest of the videos to find the answer”. They should create an emotional attraction for your audience and suggest rewards.
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humor
Creators can also “fast, relevant or unexpected jokes open”, but make sure you’re short and lively. You can also use gestures and props to add a sense of humor in the first three seconds.
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storytelling
Gandy also suggests that the beginning is “a short narrative or story that attracts emotions, stimulates curiosity or is related to the audience’s experience.” If you start with a story, remember that you need to keep it short and relevant.
“To get the audience to any method discussed so far, you have to use pacing and quick cuts,” Gandy said. This “creates an engaging experience for the audience.” Use audio tips such as music and sound effects, visual tips such as B volumes and animations, as well as tight editing.
Gandy doesn’t touch the visual hook, but a large number of users on Tiktok have suggestions on how to do this – like pulling the camera out of the drawer, opening it like a book, or grabbing the phone from the refrigerator.
To find more examples of good visual hooks, consider engaging your videos soon and look at how this creator accomplishes this. You can also search for “hook” on tiktok.
Mashable will be broadcast live this week at the Anaheim Convention Center, covering Vidcon 2025.Where will we talk to your favorite creatorscover the latest trends and share how creators can develop their followers, influence and make a living online.
