Tiktok Shop joins a long list of online retailers to announce summer sales that competes with Amazon Prime Day. According to the company’s press release, the in-app shopping platform will hold a 13-day “Trade for Your Day” savings event from July 7 to 19. Meanwhile, Prime Day 2025 is scheduled for July 8-11, making it the longest member of Amazon sales.
Tiktok said your day event deal will be discounted with “up to 50% off for all categories and brands” (including Fenty Beauty, Crocs and Philips), adding that qualified shoppers can save more at checkout by paying with Venmo.
The company said Tiktok Shop will also provide a price matching guarantee for your days during the transaction period. If a customer finds a product at a lower price that deviates from the platform, they will earn cash on the difference.
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This marks the second year of Tiktok Shop with Prime Day for you to trade, and although its first iteration was a nine-day event, it didn’t move. Tiktok Shop’s total merchandise growth rate in 48-hour Prime Day sales fell 6% last year, according to a modern retail report that analyzed Salesforce data in July 2024. In contrast, non-Amazin retailers saw merchandise sales increase by 3% year-on-year during the same period.
“Part of the problem may be that Tiktok’s sales activity is not offering enough discounts,” Allison Smith of Modern Retail wrote at the time. “The average discount for Tiktok is 18% According to Salesforce, compared to the average discount on Prime Day. “It is reported that even Tiktok helped certain brands subsidize their sales.
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Of course, competition elsewhere is fierce, and that doesn’t help. Larger retailers have been competing with Amazon’s flagship sales for years, including Walmart, Best Buy and Target. In 2025, the former plans to hold a six-day Walmart trading event on Prime Day; Best Buy will host Black Friday in July sales. Target has convenient timing circumference sales in pipelines. All three events will be held in stores and online.
That said, the recent huge growth of Tiktok Shop may make it a more viable player in anti-party-day matches. According to a Tiktok press release, the platform saw U.S. sales increase by 120% in the first five months of 2025 compared to the same period last year. The company said that since its launch in September 2023, Tiktok Shop now accounts for more than 70 million products in 750 categories.
