Age verification is coming to Australia’s search engine

Australian search engines are about to have age-like restrictions Porn Hubs in the UK. Starting from the end of 2025, Australians must verify their age when browsing the web when logging into their Google or Microsoft accounts and using each company’s respective search engine.
The new rule is New regulations Effective earlier this week. According to regulations, search engines will be required to verify the age of their account holders before they can use the search engine. Both companies have been hit with the biggest slam because Google and Microsoft are the two largest search engines in the country.
By rules, search engines with account holders must “implement appropriate age assurance measures” and “app tools and/or settings such as ‘Safe Search’ features, by default, the account holder’s age assurance system indicates that it may be an Australian child.”
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The purpose of the legislation is to prevent children from integrating pornographic content and “high-impact violent material” through search engines. According to regulations, when search engines participate in a “safe search” mode, such content must be completely filtered. In the event that age guarantees cannot be implemented (such as the user is not logged in), these images and materials must be blurred.
according to Australian Computer Associationthese measures are similar to those considered National social media ban under 16 years old. The legislation was passed in November 2024 and has a clock of 12 months after it comes into effect. This means that search engine age guarantee rules and social media bans under the age of 16 will occur within a month or two.
Will such an age guarantee law be effective It’s a matter of debate. Digital privacy experts and free speech advocates agree that children should not obtain material targeting people of legal age. However, People are paying more and more attention That age verification law does not work. VPNs allow people to surf from other locations, bypassing location-specific rules, while some porn sites are not in the US, so they may just choose not to follow the rules.