Is Amazon Prime Day a good time to buy a TV? This year, in fact.

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On any day, at least a TV selling one will be available Some Decent steals.

Of course, retailers won’t just offer the best TV prices all year round, and tariffs are generally scarce than this year’s technology. While TVs aren’t publicly affected like the Nintendo Switch 2 or Xbox consoles, most of the best TV brands are making them in countries facing steep import rates. (LG is reportedly considering raising prices due to tariffs, while Samsung is on the safer side, as much of its production is anchored in Mexico.)

Fortunately, we have reached one of the peak TV trading this year: Prime Day. From July 8 to November 11 this year, Prime Day is here to bring back many of Black Friday’s best deals, as well as some of the new TV releases that have never been seen in November.

Prime Day 2025 is a particularly exciting time to buy a TV, as Amazon is actually competitive this year. Besides the Fire TV deal itself, Amazon’s Prime Day TV deals were historically beaten by Best Buy’s Prime Day contest sales. But given the surprising list of TVs already sold by Prime Day, including several 2025 flagships, it looks more like Best Buy’s alleys – shoppers on any budget have plenty of options for this July.

Anyway, knowing when TV is cheaper than usual is a good adult shopping skill. The choice of live TV deals will fluctuate based on the month, and understanding the peak of the TV calendar is a key chapter in the unofficial TV buyer’s guide.

Best time to buy TV: Black Friday and Cyber ​​Monday

Months: late October, November and mid-December

People may no longer throw in Best Buy’s parking lots in the cracks at dawn, but Black Friday TV deal remains unparalleled – They just don’t need you to wake up at 2am.

Black Friday is now heading towards a month-long event, with retailers moving online to Black Friday mode as early as October. The extended time frame raises the question of whether the TV sales price will be closer to Black Friday. Thankfully, most large retailers aren’t trying to trick you – in fact, Best Buy and Samsung will delete it early on Black Friday, mark it directly as a Black Friday deal, confirming with buyers that there is no need to stick with it until the Thanksgiving week.

It’s a particularly auspicious time for cheap shoppers to find the cheapest version of a 4K TV of a certain size. On Black Friday, basic budget-friendly 4K TVs are usually sold out soon after falling off the door library – much less likely to return in the coming months.

In-store or not, Black Friday Best Buy TV deal includes elite prices for top 65-inch TVs (or larger). You can save hundreds of high-end QLEDS, OLED and large screens cheaply at shockingly low prices. Budget-friendly TV will get more. Our favorite TV deal from Black Friday and Cyber ​​Monday 2024 is a HESENSE 75-inch QLED TV that costs $449.99. Walmart also stays with several outdoor binge deals on the cheapest TV. Amazon is mostly dabbling among the affordable TV crowd and focusing on its own fire-fighting TVs, which usually drop to low prices.

Post-holiday sales and New Year sales are definitely the same thing, but you can be sure that most TV prices are usually better before Christmas than after. We have witnessed first-hand sales prices on TV cleverly rises by 100 or two (or three) during post-holiday sales. But if you missed the Black Friday-Monday season, another chance you’ll save soon…

The second best time to find the TV deal: NFL playoff season

Month: mid-January to early February

People want to know: Will TV be cheap after the holiday? Technically, the answer is yes, but not what you are thinking about “the way to sell after Christmas cuts New Year’s sales.”

If you don’t catch TV during Black Friday, your next best bet is Wait on the wings until the end of January before football– Come on the dealThis starts at the start of the NFL playoffs (sometimes from mid-January to late January) and continues until large games (some from early to mid-February).

The biggest football match of the year (one of the most popular sporting events of the year) is a golden opportunity to find television. In particular, these transactions may be more focused on TV suitable for watching sports: i.e., large-screen QLEDs. The vibrant lighting provided by the QLED panel is ideal for following small details such as ball or small score frames, as well as the brightness and fields of team colors, making your experience as possible and in person. Most of these deals are the same as we saw during Black Friday, or in some cases, prices drop or even drop due to prices close to CES. (See the instructions below.)

During football sales, there is a set of TVs that may still not see its lowest selling price: If you are focusing on one of the best selling prices, the latest model is the latest model of a certain brand, and still not seeing more than $100 or more discounts, you might consider taking a break in the spring.

The third best time to find the TV deal: Spring

Months: March and April

Flagship TVs won’t be sold often. Even if we get a deal, the discount is hardly a deal. (Oh, wow: $200 off for $2,000? You shouldn’t have it.)

Until CES occurs. CES is a Las Vegas-based technology trade show where the latest and greatest consumer technology will be launched to gadget enthusiasts. Most of the annual TV release cycles are spinning around CES, as this is what brands like Samsung, LG, TCL and HESENSE showcase their new TV designs for the year. Although these new versions are not the ones to be sold, Those splashy new TV releases do force last year’s models to start selling.

The key here is that the best deals don’t start when the TV was announced in January, but once they officially snap up from the public in the spring. As of May 2025, the most anticipated flagship TV of the year has run out, or at least the price has been announced. For example, LG released the OLED C5 OLED in March, TCL released the QM6K Mini LED in March, Samsung released the Frame Pro, and released the price in April with its S95F OLED. Interestingly, we’ve already received some small discounts on these new models in the first few weeks on the market. These are short-lived, but our deals are ours, such as LG C4 OLED, TCL QM7 and older Samsung framework models real look.

One outlier here is Sony, which has been standing out at CES over the past few years to support its own release schedule – a very Apple and Irobot-encoded tactic. In 2023 and 2025, Sony announced new TV shows for this year in March, although it deviated from its June launch in 2024. Sony’s release calendar is slightly different and hasn’t changed the main period of Black Friday and football season. Then, Sony’s year-round discounts will only depend on when its annual TV lineup will be launched. Its 2025 Bravia 8 II OLED and Bravia 5 and 2 LCD models should be revealed on any day now.

Honorary nomination: Golden Day (S)

Month: July

Amazon is usually very low on the list of the best places to buy a TV. While it does sell most of the same TV brands as competing retailers, its selling prices are more volatile and often plagued by inflated prices that make the discount look better than before. (Expert Tip: You can discover the price of your TV on Amazon by pasting the listing URL into CamelCamelCamel on the free Amazon price tracking website.

But Amazon stands out as a TV destination during the shopping holidays: Prime Day and Prime Big Days (basically the second Golden Day). These events usually occur in July and October, respectively. Amazon Prime Day lasts four days in 2025, between July 8 and 11.

Naturally, fire TV is the focus of the main activities and these deals are tough. For example, we have seen the 43-inch Amazon Omni 4K fire TV drop to $99.99 in the Prime Big Deay date. A 65-inch Insignia Fire TV fell to $329.99 the week before Prime Day in 2025, and an 85-inch Panasonic OLED Fire TV fell to $997.99. These are wild screen size to price ratios that can only compete with the Walmart doorsteps similar to those on its TV brand Onn. Otherwise, Amazon will seem to be keeping a steady cheap TV option on Prime Day and offer some deals on flagship TVs in 2025, which are often Best Buy’s Forte.

But Amazon isn’t the only good place to buy TV on Prime Day. Amazon’s eponymous event also triggers convenient competitive sales from its biggest competitors, and it sounds like an opposition, with Best Buy and Walmart almost always beating Amazon in their own games, at least on TV. Unless fire TVs have become your comfort streaming platform, don’t limit TV search to Amazon during these events, just because Amazon has chosen a date.