What is Amazon Prime Day 2025? Date, deal, competitor sales, and more.

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The fourth and final day of Golden Day 2025 has arrived, meaning the Mashable shopping team is accompanied by extra caffeine and ready to go. Until the close of the sale, we will bring you the best deals and real-time updates.

Mashable’s shopping journalists have been covering Amazon’s prime day since 2018, but this year is a little different. The retail giant extends its flagship member-only sales to four days from 2025.

So whether it’s your first golden day or your ninth day, everything We think you should know about Golden Day. We are also tracking the best Golden Day deals and include some outstanding figures here as well.

What is Golden Day?

Prime Day is Amazon’s annual range, open to paid and trial members of Amazon Prime subscription services. First held in 2015 to mark Amazon 20th anniversary (and Mixed successfully), initially insert As “a day-only event, more than Black Friday.” In the years since, it turned into a longer international shopping holiday.

In fact, Golden Day is so successful that almost the entire internet is now on sale in mid-July. Walmart, Best Buy, Target, Home Depot and all other well-known retailers host competitive, anti-party sales, and your favorite brands may also offer discounts.

In short, if you postpone your purchases of sizes, this is the best time to shop before Black Friday arrives in November.

When is the Golden Day in 2025?

Prime Day from Tuesday, July 8th, until Friday, July 11, 2025During the event, at some point, new transactions are at high frequency every five minutes.

Yes, Prime sky is an incorrect name. The name “Prime Day” doesn’t apply since Amazon turned it into a 48-hour event in 2019. In 2025, the four-day Amazon deal means this golden day is the longest day ever. (We can see Amazon’s logic here: many shoppers with tariffs and inflation are desperate for some very good summer deals.)

Although it’s longer than Amazon’s past, this year’s event is still at the usual time: Amazon’s historical preference for the Tuesday start date in mid-July. Prime Day will be live from July 12 to 13, 2022, and Prime Day will be running from July 11 to 12, while Prime Day 2024 will drop from July 16 to 17.

Is Prime Day a scam?

We’ve seen this problem appear a lot lately, which surprised us. No, Golden Day is not a scam.

Some Amazon sales (coughbig spring sales, cough) Something tedious In recent years, Prime Day 2025 has been a legal opportunity to save. This year, we saw record prices for Apple products (Apple Watch, iPad, Airpods, etc.), Samsung AI smartphones, noise-noise earbuds, Bluetooth speakers and kitchen gadgets.

And, since we are professional trading hunters, we not only follow Amazon’s words for this. We cover deals throughout the year and use price trackers to check historical pricing for popular products, we only include deals in our shopping guide real Prices fell. Yes, Amazon does try to pass “deals” that shouldn’t be getting the name occasionally. For example, some Prime Day Lego deals on Amazon include always “For Sale.” However, Prime Day does indeed include thousands of new and exciting (for us at least) price drops. In particular, this year we saw incredible savings from wireless earbuds and cheap TVs, just two examples.

One last reminder: You’ll see Amazon offer extended free trials for services like Audible, Kindle Unlimited, and Amazon Music in Prime Day. If you forget to unsubscribe, you will be automatically renewed to hit (this is how they get you!), so Don’t forget to cancel your membership If you don’t want to be charged. Unfortunately, this is a very standard strategy across the network.

How to Sign Up for Amazon Prime

Amazon Prime membership costs $14.99 per month, but you can Register for 30 days free trial. New members aged 18-24 can reduce costs for membership and a 6-month free trial The main ones of young people.

Amazon makes testing its membership service very easy, which also gives you access to Prime Video Streaming Service. Prime members get all the perks you hear – free two-day shipping and rewards – and some benefits you don’t have:

• $0 shipping fee, free access to GrubHub+

• unlimited Photo storage with Amazon photos

• Free podcasts via Amazon Music

• Exclusive deal plus bonus for gasoline and medical prescriptions

When will the golden day begin and end?

Prime Day 2025 officially started on July 8 at 3:01 am ET (PT), and Amazon started strong this year. In the first few hours of sales, all Airpods were discounted at their lowest ever price, and we saw more discounts on products from brands like Samsung, Sony and Ninja.

Prime Day 2025 will end on Saturday, July 12 at 2:59 pm on Friday, July 11 and Friday, July 11 at 11:59 pm. Some deals may exceed that deadline, but don’t expect it.

Top Prime Day competitor sales for shopping in 2025

Best Buy “Black Friday in July” sale Starting from Monday, July 7 and going until Sunday, July 13, booking a golden day, plus three days of savings. Its offer is not exclusive to the paid members of my Best Buy program, but they did receive special rewards on certain purchases during the sale.

one Target weekly sales From July 6 to 12, this year’s Prime Day also overlaps.

Meanwhile, Walmart will host six days Walmart trading activities In addition to Prime Day from July 8th to 13th (you can also get paid Walmart+ membership transactions in advance). Its discounts are available in stores and online stores, which is the first one.

Home Depot has also been expanded For sale on July 4 Overlap with Prime Day, although it will end soon.

Finally, even Tiktok is competing with Prime Day. Tiktok Shop is its in-app shopping platform that has conducted 13-day “Trade for Your Day” sales from July 7 to 19.

What’s new about Prime Day 2025 (except for a longer time)?

Amazon has launched a new themed daily for Prime Day in 2025 called “The Big Deal Today.” According to the company’s press release, these limited-time offers will involve “some of the most exciting deals of the event” and have well-known brands such as Samsung and Levitra. They go to work every day at 3 a.m. (12 p.m.) during the sales period and hang out in “limited time.”

What is the best golden day trading?

Many of the best Golden Day deals are on Amazon’s own devices. (It likes to keep the family.) At the time of writing, we found discounts up to 50%, up to 73% off echo devices, up to 48% off TVs, and 54% off flickering home security devices.

Amazon also offers some additional benefits to Team Prime. Members can save $10 on any GrubHub+ delivery order using code Prime10; conduct a free four-month unlimited Amazon Music trial; try a free premium plus three months; and claim some free video games with Prime Gaming.

Speaking of tech companies starting with the letter “A”: A bunch of Apple gadgets’ prices fell during sales. It is worth noting that all AirPods have recovered low-priced prices, the M4 MacBook Air, Apple Watch Series 10 and iPad Mini are all At least $100 discount.

Outside of specific brands, your team can see a lot of quality date discounts on a boat with metrics for various TVs, laptops, tablets, headphones, Bluetooth speakers, robot vacuums, kitchen utensils, fitness trackers, unlocked phones, board games, board games, Lego bands, books, books and outdoor gear indicators. Again, if you don’t want to parse yourself in all Amazon’s lists – very fair – we’ll keep a regular update of the best Golden Day trading list. We also offer dedicated breakthroughs for the best Golden Day deals for $25 and $50.

Can you shop on Prime Day instead of a major member?

You have to be a major member to buy Amazon’s Golden Day deals. However, if you don’t want to commit to a monthly or annual paid subscription, you can still participate by scheduling a 30-day Prime when selling. (If you are a student or a student between the ages of 18 and 24, the free trial will be six months.) Just cancel your membership once it is over to avoid charges.

Does Prime Day only happen once a year?

Over the past three years, Amazon has hosted an additional two-day sale for Prime members in October, hosting the Black Friday celebration. (The 2022 version is called “Prime Early Access Sale” and was renamed “Prime Big Days” in 2023.) However, Prime Day’s summer iteration is still Amazon’s Marquee Sale.