Rakuten’s Big Deal Revealed: Earn More Cash Back or American Express Points

It’s almost November, which means it’s time to think about holiday gifts and how to save on them (or at least maximize your rewards). Thankfully, shopping portal Rakuten has got your back with the launch of its Holiday Big Deal Reveal, where you can earn up to 23% cash back on select brands, from beauty to apparel to travel, starting November 1.
If you or someone you know is new to Rakuten, you still have time to take advantage of the best-ever $50 referral bonus, potentially putting more money back in your pocket.
Here’s everything you need to know.
Related: How to Make the Most of Your Online Shopping Portal Purchases
Rakuten’s Big Deal Reveal Overview
For the first 10 days of November, Rakuten will provide members with special offers on popular brands every day. You can earn 12% to 23% cash back with these brands, unless you choose to earn valuable American Express Membership Rewards points in lieu of cash back:
- November 1: 20% cash back at Ulta Beauty (or 20 Amex points per $1 spent)
- November 2: Enjoy 15% cash back (or 15 Amex points per $1 spent) at QVC
- November 3: Enjoy 22% cash back (or 22 Amex points per $1 spent) at LG
- November 4: Get 12% cash back at Expedia (or 12 Amex points per $1 spent)
- November 5: 18% cash back at Gap (or 18 Amex points per $1 spent)
- November 6: 23% cash back at Dermstore (or 23 Amex points per $1 spent)
- November 7: Lands’ End 20% cash back (or 20 Amex points per $1 spent)
- November 8: 15% cash back at Lululemon (or 15 Amex points per $1 spent)
- November 9: Temu 21% cash back (or 21 Amex points per $1 spent)
- November 10: 20% cash back at Adidas (or 20 Amex points per $1 spent)
Even better: If you have a Rakuten American Express® Card, you can earn 30% cash back on every Big Deal Reveal purchase (or 30 Amex points per $1 spent). If you’ve had your eye on this card for a while, now might be the perfect time to apply.
Rakuten American Express card information is independently collected by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.
To ensure you receive Rakuten rewards, be sure to click on the Rakuten website or use the browser button before purchasing. Also, only use coupon codes published on Rakuten as other coupon codes may invalidate your rewards.
Reward your inbox with the TPG daily newsletter
Join over 700,000 readers and get breaking news, in-depth guides and exclusive offers from TPG experts
Check the terms and conditions of each Rakuten merchant, as certain purchases may result in different rewards or no rewards at all.

Related: How I Earned Nearly 30,000 Amex Membership Rewards Points with Help from Rakuten
Maximize your purchases with the right credit card

Even if you don’t hold a Rakuten Card, there are other ways to maximize Rakuten’s Big Deal Reveal.
For example, American Express Platinum Card® Cardholders can stack Rakuten’s Lululemon offer with up to $75 in Lululemon points* for the quarter on your card (if you haven’t already used them this quarter). So if you spend $100 at Lululemon on November 8 and pay with your Platinum Card, you’ll get $15 back from Rakuten (or 1,500 American Express points), plus $75 back from American Express, for a total savings of $90.
Or, if you have a One Key™ Card or a One Key+™ Card, you can earn 3% in OneKeyCash on Expedia purchases in addition to the 12% back from Rakuten.
Information about One-Click Cards and One-Click+ Cards is independently collected by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.
Don’t forget to check your Chase offers and American Express offers if you’re targeted at one of the above merchants. We haven’t seen anything on our cards yet, but new content is being added regularly.
If you don’t have any credit card offers or benefits that qualify for Rakuten Big Deal Reveal, you’re better off paying with one of the credit cards that are best for everyday spending or that are best for online shopping.
*Available for U.S. stores (excluding specialty stores) and online purchases; registration required.
bottom line
The holidays are right around the corner, and now is a good time to start thinking about what gifts you want to buy (or how you want to treat yourself). If any of the Rakuten Select Merchants appeal to you, be sure to mark your calendars as each big sale only lasts for one day between November 1st and 10th.
Don’t forget to take advantage of Rakuten’s $50 referral bonus, which is valid until December 31st.



