Netflix no longer pretends to play coy for AI. Streaming giant confirmed on its latest revenue call that it relies on generating AI to create visual effects Eternauta post-apocalyptic drama in Argentina.
Report says
According to the report Engadgetco-CEO Sarandos reveals Eternaut Want a collapsed architectural sequence to anchor the pivotal moments in the story. Instead of outsourcing the lens to a traditional VFX home, they turned to generated AI tools.
“With AI-powered tools, they are able to achieve amazing results at an amazing speed,” Sarandos said. “In fact, VFX sequences are done 10 times faster than using… traditional VFX tools and workflows.”
Mixable light speed
This doesn’t seem to be a one-off either. The report shows that AI-generated ads will begin to appear in 2026 on Netflix’s ad-level subscribers. but Eternaut Marking a milestone. According to Sarandos, it contains “the first AI-generation lens that appears on screen in a Netflix original series or movie.”
Foreseeable that not everyone applauded. The creative community in Hollywood is still upset and growing louder with generative AI in production. Movie Barbarians and Late night with the devil Facing a rebound, even with mild AI involvement. This issue is already within the scope of SAG-AFTRA and is expected to become a flash point for future industry negotiations.
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