Why open Is it cost $200 to subscribe to Chatgpt Pro monthly? Because CEO Sam Altman said so. “I personally chose the price and thought we would make money,” Altman wrote on X.
Plans launched in the second half of last year for power users include nearly unlimited access to Chatgpt and the first DIB at the feature launch, such as OpenAI’s new agent. The program attracts power users. A month after its first release, Altman claims Openai is still losing money on your full tax subscription.
While Altman admits that the $200 per month is a loser, the release sets precedent and ushers in the era of Vibe-based pricing for expensive chatbot subscriptions.
The generated AI tools are expensive to run and resource-intensive, and many startups burn quickly through cash. Just as Openai defined the consumer market through the chatbot that released Chatgpt, Altman’s Chatgpt Pro is priced at $200 per month, which is matched by competitors.
In April, anthropomorphism dropped Claude Max at $200 a month. Google entered the game shortly after Gemini’s AI Ultra plan, which costs $250 a month, which includes cloud storage. These releases are followed by the $200 per month Cursor Super Plan for AI-assisted coding, and the $200 per month Max Cllexity Max Plan for AI-driven search. The latest member of Xai’s Supergrok program is also the most expensive $300.
Despite the most expensive tier trend, many companies are still offering free (albeit limited) generator AI tools and a $20 monthly plan, but for those who want more access to models but don’t pay the disadvantage.
“This premium subscription is the first to test new interfaces and new interactions,” said Allie K. Miller, an influential business consultant who has subscribed to many of the most expensive plans. Her classification is actually paying for these $200 plans, divided into two core groups. First, you have a faction of Silicon Valley insiders who have money to burn and want to try “the expensive side of alpha products.” For this group, value is not really about making money with tools. “It not only gives Cachets in their community, but also makes them feel like explorers of the new era,” she said. Miller summed up Google Glass and Apple Vision Pro owners into the same group.
As Miller described, the second core group believes that their ROI is high. “We are making money over time or in very little time,” she said. This could include Silicon Valley investors trying to use AI Ultra to automate email communications, software developers who use Claude Max to code for hours a day, and investment bankers who are becoming confused for daily market updates. Confused Chief Business Officer Dmitry Shevelenko claims that most subscribers of the largest plan use it as a money-making tool.
