Interact with Ok Go’s innovative open source animated music video for “Impulse purchase” – Huge
Ok Go is known for his innovative music videos and dance-worthy tracks, and he knows the great visuals. Coordination is usually the name of the game, from the virus treadmill “going here again” to the 64 synchronized and orchestrated smartphones “only one stone downhill.” For their latest version of “Impulse Purchance”, the group turned to another means of collaboration: open source animation.
OK GO collaborated with animator Lucas Zanotto (formerly), and Will Anderson, together with Blender Studio, created a digital music video that is unlike anyone produced so far. The song “Impulse Public” takes Zanotto’s featured cartoon characters that scroll and explode in various interesting geometric shapes and combine images with real-time motion capture of the frontman Damien Kulash’s face.
The video begins with hints from behind the scenes process, with points revealing more insights on how the software captures all band members’ action.
Blender is an open source software flow. Zanotto and Anderson used a tool called “geometric nodes,” “a way of creating complex geometric shapes based on nodes that can change dynamically, involve simulations and ultimately pushing performance in an adaptive way,” Anderson told that’s good. In the spirit of the application used to build it, the music video itself is open source, allowing viewers to download source files and patch volumes.
Walk around on OK GO’s website and YouTube.
