Art and Fashion

Giorgio Armani’s dying wish: Sell the empire he built

Giorgio Armani’s death is not just a loss of legend. This is the first pistol from the business to remove his entire empire. The man’s will is not a peaceful farewell, but a strategic merger and acquisition document that explicitly directs his heirs to sell 54.9% of the company, while the first 15% in 18 months will be uninstalled within 18 months.

And he not only leaves it for opportunities – potential buyers he is known for, such as LVMH, L’Oreal and Essilorluxottica. It was a stunning move that completely puts the script completely with his life’s Italian independence attitude, essentially putting one of the last great family-owned houses in the auction area for the conglomerate to fight.

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This sets the stage for a company showdown that will reshape the luxury landscape. LVMH’s Bernard Arnault is the ultimate chess player in this game, he’s about becoming “pleasure,“It is the company’s representative”My team is already running numbers. ”But it’s not just a company, it’s about the final merger of power.

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Italian designer Giorgio Armani (L) and LVMH group president Frenchman Bernard Arnault (R) with his wife at the end of Armani’s Autunn/Autunn/1999/2000 Men’s series smiling at the fashion show in Milan. Industry and marketing. SR/AA

The foundation will retain minority stakes to “protect the legacy,” but let’s make it clear – the soul of the company inevitably changes when your brand becomes a subsidiary in a large portfolio. Let Armani build the autonomy of the icons be systematically signed from outside the grave by his own hands.

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For what we look at from the sidelines, this is the masterclass of heritage and reality. Armani built a kingdom on his own terms, but his last scene acknowledges that in today’s global economy, even the most powerful kingdoms are absorbed by the empire. It’s a bittersweet lesson: you can build something single throughout your life, but ensuring that it survives may mean handing over the key to an entity whose main language is shareholder value. The king is gone, and the future of his court is now in the hands of financiers.

https://www.youtube.com/watch?v=i8zv53inbha

May Armani rest in peace and may his legacy continue to move forward.

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