Designer Jessica Rich returns with her FW25 seriesknown as Power dropthis is her most bold and intentional release so far. Rich is known for her unquestionable sexy footwear, bringing her brand back to its roots – unleashing one shoe at a time to ensure each corresponding focus.
“In the beginning, I released my shoes at a time and I put a lot of energy into telling the story of each pair. My clients really tied to it,” Rich shared. Later, I started publishing six, seven, or even eight styles without even getting proper promotion. People will see too many choices and be overwhelmed rather than buying the style I believe most. So I want to bring it back to the moments that work – the moments that give me – the feeling of luxury. This is the feeling of luxury: intentional, worth mentioning.
The most eye-catching release is Empire Bootsthigh-high black leather boots with sharp white pointed toes. The boots were shot both on a smooth studio backdrop and on the streets of Xixi Street, both conducting and versatile.
“I’ve never been a boot girl,” Ritchie admitted. “I’ve always had thicker calves, and in the past I didn’t feel like boots were all raised to me. But I know my clients love boots, boots I posted before selling out. I thought: If I could create a boot every day, but not the smallest but sexy, that’s not too much, but still a point, but still an empire look, what’s that? The runway, but it’s also for everyday women who want to walk into any room and have it.”
The series also tends to use mirror finishes for Rich’s signatures and has such SOHO pump Use silver. The pump is shot against the backdrop of water peeling, embodying futuristic charm and versatility.
“My collection doesn’t actually use metal fabrics – what you see is a mirror finish of silver and gold. Metal is more like a glittering material, which is different. But gold and silver have always been my staple food. They get along with everything, they stand out, they stand out, they stand out, they represent strength and strength. In power, these colors are still life and powerful forces because they have the ability to master everything and can master everything and be able to achieve their own abilities.
The power drop in FW25 is divided into two stages.
“Drop One comes in five styles, each one that can stand on its own – you’ll see my signature gold and silver leather, leather, leather and mesh with new prints. Drop goes a step further. Further introduction: More luxury materials, bolder textures, more decor, more prints, more prints, more staples and another woman collected in the fourth quarter all need women of women to build women’s members. Power drop is all.”
Ritchie stressed that her brand won’t chase trends—it sets the trends for them.
“I didn’t really follow the trends – I’m honestly used to setting them up,She said. “If I focus too much on the hot spots of the moment, I’ll get rid of what my heart tells me, and my heart makes me so far. For me, fashion is more than just a trend. My collection is slow, intentional, and different from what everyone else does. The trend fades away. But my shoes end up designing.The image positioned Jessica Rich as wealthy, not only a designer, but also a muse of her own work.
Jessica Rich’s adopts bold silhouettes such as Empire Boots, mirror finishes in Timeless Metal and intentional slow release strategies FW25 power drop Prove that luxury is about storytelling, connections, and evolution. This season, every pair of moments – every woman wearing them will do it.
📸: Jessica Rich
