Matt Moore – Program Manager for Major Fitness – Strongman, working for Major Fitness, the future of home gyms, and more
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Episode description and synopsis
In this episode of The Garage Gym Experiment Podcast, host Jake Jaworski interviews Matt Moore, Product Manager at Major Fitness. Matt shares his journey from sports and fitness to working in China, where he moved from teaching English to a career in mobile gaming and eventually to fitness equipment. He discusses his passion for strongman competitions, the differences between strongman events in China and the United States, and how Major Fitness is positioning itself in the home gym market. The conversation delves into the importance of quality over budget, the company’s focus on innovation, and the future of heavy-duty technology. Matt emphasizes the importance of user experience and the need for home fitness equipment to be both functional and attractive to encourage fitness enthusiasts to stay active.
- 00:00 An introduction to Matt Moore and his fitness journey
- 02:42 Transition to Strongman Training
- 06:04 China-US Strongman Competition
- 08:52 Matt’s desire to compete in Strongman
- 11:53 Joining Professional Fitness: Initial Impressions
- 14:39 Major Fitness’ product development and design philosophy
- 17:48 The position of major fitness companies in the home gym market
- 25:31 Building trust in home fitness equipment 27:41 Explore China manufacturing and sourcing
- 30:35 Protecting intellectual property in manufacturing
- 32:03 Innovation and product development at Major Fitness
- 38:43 The future of weight resistance technology
- 44:13 Connect with customers through live events
- 46:34 Encourage the use of home gyms to promote health
Main points
- Matt has a diverse background in sports and fitness, transitioning from soccer to strongman training.
- His experience in China shaped his understanding of the need for fitness equipment during the coronavirus pandemic.
- Major Fitness aims to improve product quality and user experience in the home gym market.
- The company is moving from a budget-focused strategy to one that emphasizes functionality and quality.
- China’s strongman competition is still developing
- Matt’s competitive spirit drives him to excel in strongman competitions in an effort to break records.
- Major Fitness focuses on thoughtful product design and user feedback to enhance their products.
- The company plans to host more in-person events to connect directly with customers.
- Matt believes that the home gym market is becoming more educated and picky about quality.
- He emphasized the importance of using fitness equipment to promote health.
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