By Jeff Altman, Big Game Hunter
LinkedIn The biggest problem with advice from the internet is that it’s often subjective, and what works for one person may not work for someone else. However, a recent study of more than 4,000 studies provides data that takes the guesswork out of building a strong LinkedIn profile. This data-driven approach is critical to providing actionable insights to optimize your profile.
5 key points
Related keywords are essential
In order to rank higher in search results, it is crucial that relevant keywords appear 9 to 10 times on your LinkedIn profile. This emphasizes the importance of strategically integrating keywords to increase visibility and attract the right opportunities.
Optimize your title
For 46% of respondents, the headline is the most important part, but only 20% of LinkedIn users update it. This highlights the significant impact a well-crafted headline can have in grabbing attention and making a strong first impression.
Create a compelling “About” section
Leverage your skills section
Recruiters actively refer to the skills section, and individuals with 5 or more skills receive 17x more views. This emphasizes the importance of demonstrating a variety of skills to make your profile more visible and attractive to potential employers.
Engage in new connections
Master the Art of LinkedIn Keywords
In order to optimize your LinkedIn profile, it is crucial to master the art of incorporating relevant keywords. When looking for potential candidates, recruiters and hiring managers often search for specific phrases (called keywords). These keywords are critical to increasing visibility in search results and attracting the right opportunities.
Why aren’t recruiters contacting me on LinkedIn?
Find related keywords
Strategic layout of keywords
Once you’ve identified relevant keywords, strategically place them on your LinkedIn profile. As recommended, include keywords in the title, about section, experience section, and skills section. Aim for keywords to appear a total of 9 to 10 times on your profile, emphasizing their importance in optimizing your visibility.
Write keyword-driven titles
Titles on LinkedIn play a vital role in the platform’s search algorithm, so crafting keyword-driven titles is crucial. A well-designed title can significantly impact your visibility and make a great first impression on visitors to your profile.
Mistakes to avoid
- Avoid using abbreviations unless they are widely recognized in your industry.
- Avoid using your current job title as this is very common among users.
- Avoid using generic phrases like “seeking opportunity” or “willing to work,” as recruiters won’t actively look for these phrases.
Valid title formula
Use a two-part title formula that includes an overview filled with keywords, followed by a value statement with results. This approach instantly adds credibility and sets your profile apart from the majority. Including quantifiable metrics in the second part of your title can further enhance its impact.
steal with pride
When you are laid off, laid off, laid off, RIF
Write an effective “About” section
Get your skills recognized on LinkedIn
Identify relevant skills
seeking recognition
- Identify professionals in your network who can provide recognition for the skills identified.
- Consider reaching out to colleagues, managers, or industry connections to request recognition for skills that align with your career goals.
Maximize recognition impact
LinkedIn’s search algorithm places greater weight on endorsements from professionals who already possess the same skills listed on their profile. Therefore, it is beneficial to seek endorsement from individuals who possess and are willing to recognize the skills you have identified. This strategic approach can increase the visibility and credibility of your skills on LinkedIn.
Ⓒ Big Game Hunters, Asheville, NC 2024
About Big Game Hunter Jeff Altman
People hire “Big Game Hunter” Jeff Altman to provide no-nonsense job coaching and career advice around the world because he makes your job search and career success easier.
You can find useful information and job search guidance to help you find a job at job search community
Connect on LinkedIn: www,linkedin.com/in/TheBigGameHunter
Schedule a discovery call to discuss one-on-one or group coaching with me during your job search: www.TheBigGameHunter.us.
He is the host of No BS Job Search Advice Radio, the #1 job search podcast on iTunes with over 3,100 episodes over 13 years.
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