What makes a car cute? This is not technology, but cup holder

Nearly 100,000 cars Buyers of the 2025 model were asked what they think of the glittering new rides. The results revealed to say the least. Want to know who is the worst performance? The ignorant person was sent to Audi, with 269 embarrassing questions per 100 cars reported.
However, one of the most interesting findings of JD Power’s initial quality research (labeled as “critical discovery,” as well), this does not involve the annoyance of lack of physical buttons, nor is it surprising that the speed guarantees an intrusive even number in the system, but rather a significant increase in “cup holder frustration.”
“While manufacturers seem to have cup holders figured out…the manufacturers are working hard to keep up with being able to accommodate all the different shapes and sizes [of containers] More and more reports. ” the report said.
So while the automotive industry’s obsession with software-defined vehicles seems, many buyers will abandon any number of digital Doohickeys as long as there is enough space in their new car to supply multiple large ditches. Pay by nose, buy a new car stuffed with technology – ADAS, ambient lighting, back gripping seats, dog mode – won’t stop car buyers from complaining about the drink bay that isn’t enough to expand.
For several years, this long-running annual benchmark report recommended that car brands keep a close eye on cup holder Kvetching. The cylindrical voids of space, or in some cars, flip trays, door spaces, exquisite leather hoods or hinged pockets, are still too small, and many people have gone through a lot of investigations. But too small? Gargantuan Stanley cups, giant Yeti Gallon Ramblers, and similar bladder blast cups, whose overflowing contents can make the desert soaked in full bloom.
Even though the center console real estate in cars is at a premium today, especially now, in every self-esteem digital cockpit, more and more touch screens seem to be crucial, the U.S. (and more large drinking cultures in the Middle East and Australia) determines that automakers store in cups without scratching.
This is a trivial matter
Twenty years ago, a PriceWaterHouseCoopers report suggested that the number of cup holders in U.S. vehicles is one of the most critical factors in purchasing decisions for potential car buyers. It’s still crucial today and has to be reveled with automotive software engineers, but it’s not surprising, it’s not surprising, Chris Fischer is the best engineer for Nissan’s Cup holder. “The cup holders work well and are important to customer satisfaction,” Fischer told Wired. “This is a key decision-maker when buying a car.”
Working at the North American Technology Center in Farmington Hill, Michigan, Fischer is the company’s senior manager of automotive performance development and along with a team of “cabin utility” engineers, he has worked hard to improve cargo storage since 2015, when poorer Cup holders would adversely affect Nissan Nissan’s JD Power Benchmark Marks-Benchmarking speed.
He said the design of cup designers is very important to many consumers. “If they are angry at the touchpoint every day, that will make them want to want this car again.”
“Touchpoints are very important,” agreed Dick Powell, co-founder of Seymourpowell, a London-summary design and innovation company. “Basically, great design is to make things better, and when you get into the car showroom, the touchpoint is your first interaction with the car. [door] Handle feeling? What does it feel like to open the door? Where is the cup holder? ”