Tate Modern may officially become the world’s most visited modern art museum, but critics hovered after reporting budget deficits six months ago.
As Art newspaper Some reportedly pointed their fingers at London Museum’s financial distress in programming and strategy strategies, while claiming that Tate’s programming should be attributed to a decline in crowd traffic. Domestic, it returns to 95% of the former egg bank level, but internationally drops by 61%.
However, research shows that this situation is even more subtle, with Brexit and socio-economic shifts also affecting the footprint.
Tan Annual Visitor Report released in April outlines how Tate’s visitor numbers were lower than in 2019 last year, a record year. Tate Hyundai’s total number of visitors fell by 25% in 2024, while the pandemic and Tate UK fell by 32%. Tate St. Ives witnessed nearly 40% of attendance. Tate Liverpool is closed until 2027.
While some blame the Tate exhibition on fewer visitors, Tan The study – which combines government figures, university admissions and tourism statistics, Arts Commission and Arts Fund surveys, and Tate’s own internal research – encountered “footsteps, if not more, if not more, external socioeconomic factors, national and international”.
Tate said: “While the domestic audience attendance is close to 95% of the former floating level, visitors from overseas have dropped significantly, especially among Europeans aged 16 to 24, who is in this age group.
according to Tan Tate’s annual visitor report accounts for about three-quarters of the group’s annual visitors. Although the museum has seen people walk by fewer people lately, it is still the most visited art museum in the world. The Louvre, the Vatican Museum, the British Museum and the MOMA before this (in that order). Tate Modern has been the most visited museum of modern and modern art since 2014, except in 2021, the Paris Centre Pompidou and Moma have put it in the Post.
Liam Darbon, Tate’s Director of Audience and Innovation, whose team has scrutinized the demographic shift among museum group visitors over the past 10 years. These shifts are related to demographic shifts among tourists across the UK.
“The biggest discovery of Tate director Maria Balshaw is the decline in the EU’s young tourists, especially in the age group of 16-24,” he said. Sepia Report. “Young people of that age are the main group of the museum community, accounting for one-sixth of visitors, Tate Modern and Tate UK.”
“These numbers talk to themselves. Tate Modern alone welcomes 609,000 visitors from Europe, aged 2019-20, but in 2023-24, 357,000 receptions in 357,000. Fewer.”
The UK Office of National Statistics research highlights that the number of visitors to the EU has shifted from almost no annual transfer to 24 million each year in 2015 and 2019. However, by 2023, it has dropped to about 22 million. Ross Bennett-Cook, a travel and tourism expert at the University of Westminster, told Sepia“Young people face a greater cost of living crisis than baby boomers and older generations. Z and millennials are the groups that face the greatest pressure when traveling.”
While audiences vary between trends, Dabang said these demographic changes were evident throughout the group. He also said: “The markets of 16-25, 16-35 are where you see visits transfer from classic museums to gallery spaces.”
“in other words,” Sepia “In his opinion, young people are more important to art galleries than the so-called “museum museums”, and therefore the loss of young EU tourists is more influential.”
