Ralph Lauren’s fluffy mascot Polo Bear is now the star of his own animated films.
Fashion brand gave up trailer today Polo Bear Chronicle: Black Actionmarks Ralph Lauren’s first animation project ever. The naughty story follows the bear, who sets out to solve a mysterious theft. It was a task because he found out that his actions would not be inappropriate in movies starring James Bond or Ethan Hunt.
“In a quiet Manhattan townhouse with jazz smoothness, the cut is sharper than switching blades, living a gentle bear.” “With a taste for something better, his partner, the street pigeon, they are about to achieve the most refined artistic restoration of the century. From brown to beach houses, polo courts to grand occasions, they all fit into socialites and security attitudes, without saying a word.”
The trailer was screened on YouTube and social media on Monday, and the full animated short is scheduled to debut on August 14. Please see the trailer and stills of the project below. Polo Bear has long been a staple for the company, and recently starred in a starring role on Windows in company stores in New York, Chicago, London and Tokyo during the 2024 holiday.
