What are product managers and what do they do?
If you are interested in technology, you might simply call the term “product manager” or “PM”. But, what exactly is a product manager? What do they do? How do you become a product manager?
A product manager is the person responsible for defining, developing and delivering products that solve problems for the target population. A product can be anything in a website, application, software, or hardware or service.
The role of a product manager is to understand the needs and needs of users, market opportunities and trends, the strengths and weaknesses of competitors, and the capabilities and limitations of technology. Based on this understanding, product managers create product vision, strategies and roadmap that outline the features and functions of the product, the timetable and resources required, and the expected results and benefits for people.
They also work closely with stakeholders such as engineers, designers, marketers, salespeople, customers and executives to communicate the product vision, collect feedback, prioritize tasks, solve problems and start the product. Product managers are often seen as the “user voice” of the product or the “mini capital” of the product because they have to balance the needs and expectations of different aspects/ingredients and make decisions that are aligned with product goals and company vision.
The job of a product manager is not easy because it requires many skills and knowledge such as user research, data analysis, design thinking, agile development, project management, communication, leadership skills, etc. However, it is also a satisfying and fulfilling career that allows you to create products that can positively impact people’s lives. If you are passionate about solving problems, building solutions, and providing value, you may want to consider becoming a product manager.
Here is the step most people take
1. Establish a reliable education foundation
While a specific degree is not always required, it is beneficial to have an educational background in areas such as business administration, computer science, engineering or design. Consider pursuing a bachelor’s degree or higher in one of these fields.
Additionally, research specialized courses or certifications covering product management topics such as product development, market research, project management, and user experience (UX) design. These can help strengthen your knowledge base.
2. Understand the industry environment
Take the time to thoroughly understand the industry or field you want to work in, whether it is technology, consumer goods, healthcare, or something else. Having domain expertise allows you to make informed product decisions based on a reliable grasp of market dynamics.
By reading related publications, blogs and resources, please abide by industry news, emerging technologies, trends and developments. Attend industry events and conferences where possible. Meet and talk to people. Usually, this is how you get real information about your needs.
3. Develop basic skills
A successful product manager requires several key skills:
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Communication: Strong written and verbal skills are crucial. Practice communication with documents, roadmaps, demonstrations and speech.
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Analysis: Learn to use data, analyze indicators and make data information. Proficient in using tools like Google Analytics, Mixpanel, Appliance, Tableau, and Looker
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Problem Solving: Learn how to break down complex problems, identify root causes, and develop solutions. Enhance your critical thinking skills.
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Leadership: Learn how to inspire and motivate cross-functional teams. Learn about different leadership styles and dynamics.
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User focus: adopt a user-centered mentality. Conduct user interviews based on user needs and prioritize functions.
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Technical Knowledge: Learn basic coding, APIs and development processes to better work with engineers.
4. Gain practical experience
There are several ways to start gaining direct product management experience:
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Take an intern or entry-level associate PM role to be exposed to product cycles.
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Volunteer for internal PM-related projects and shadow product managers for your current position.
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Work on accompanying projects to enhance your skills. For example, build a simple website or mobile application.
These work well if you are relatively early in your career and have less attention to your time, income and responsibilities at home. However, for many people, you are unable to regress professionally and lose income. What you can do is:
1. Take advantage of your transferable skills
Highlight relevant skills from your background and align with core PM abilities – communication, leadership, critical thinking and strategic vision. Demonstrate your ability to collaborate, manage stakeholders and drive results. Real-world experience is priceless.
2. Target mid-level location
While entry-level roles can be difficult, the goal is to have an intermediate PM opportunity that requires 5-10 years of experience. Look for titles such as “Senior Assistant PM”, “Product Manager II”, or “Intermediate Product Manager”.
3. Wide network
Join industry events and conferences to connect with people in the field. Contact information interview. Use LinkedIn to build relationships with product managers and recruiters.
4. Focus on a specific industry or company
Your background is highly valued for targets such as technical expertise for people with domain knowledge or technology startups for healthcare companies.
5. Consider consulting or contract roles
Free product management is a great way to gain experience. Many companies hire PM consultants for specific projects.
6. Skill strategically
Take targeted courses related to PM skills such as agility, roadmap, and UX research. Learn essential tools like Jira, Trello, and Asana.
7. Build your personal brand
Write blog posts and speak at events to establish yourself as a thought leader. Share insights on the medium and LinkedIn.
8. Create engaging resumes and cover letters
Customize your resume and explain in your cover letter how your unique background makes you an asset.
9. Look at startups and growing companies
Smaller companies are often more open to experienced candidates who can wear multiple hats. Large companies may want someone who has done product management for others. Don’t ignore it either.
10. Stay persistent and patient
This transition usually requires continuous effort. Learn from rejection, not treat them as failures. People often give up after one or two setbacks. By learning from these experiences, you can improve your performance for subsequent interviews.
11. Find mentors and networks
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Attend parties and meetings to contact established PMS. Follow product leaders on social media.
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Find a knowledgeable product management tutor that can provide valuable guidance and advice.
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Extend your professional network with LinkedIn and related PM groups.
12. Build a portfolio
Create a portfolio to demonstrate your skills, background and work as a product manager. Includes case studies, product roadmaps, and examples of features or projects you deliver.
