The 2025 version of Seoul will bring together 116 galleries from over 30 countries.
The fourth iteration of the expo will once again coincide with Kiaf Seoul, whose focus is on the Korean art world. The two fairs will be held at the Coex Convention Center from September 4-6 and will be held on preview day on September 3 (the fair will also contradict the Armory Show in New York, which Frieze acquired in 2023.)
Friz Seoul will be divided into three parts again: the main gallery section with 86 exhibitors; the focus of Asia, for 10 personal speeches by emerging artists; and the trim master, with 20 stalls, including work from the Middle Ages to the 20th century.
“The fair will soon become an important gathering spot for Korean and international audiences, and plans this year are expected to deepen these exchanges further, not just within the city, but within the city,” said Patrick Lee, director of Friz Seoul, in a statement.
The main segment of the blue chip participants include Gagosian, Hauser & Wirth, Pace Gallery, David Zwirner, White Cube, Gladstone, Thaddaeus Ropac, Lehmann Maupin, SprüthMagers and Esther Schipper. Leading Korean galleries include Gallery, Modern Gallery, Jason Haam, Johyun Gallery, Kukje Gallery, P21, PKM Gallery and Whistle, while major dealers from all over Asia include Antenna Space, Galerie Quynh, Galerie Quynh, Kiang Malingue, Stpi, Stpi, Ninagawa and Taka isshii Gallery.
Five galleries have graduated from the Focus Asia section to the main section: A-Lounge Contemporary, Barakat Contemporary, Cylinder, G Gallery and SAC Gallery. Similarly, the fair will have 20 first-time participants in the main section, including 10 Chancery Lane galleries, Breeders, Carvalho Park, de Sarthe, Make Make, Make Am and Ota Fine Arts.
Focus Asian exhibitors include Shanghai’s flaxseed, Tokyo’s parcels and Seoul Gallery Planet, while Frieze Masters will provide stalls for a lighthouse called Kanata, Bhak, Bhak, Gana Art, Les Enluminures, Spurs Gallery and Tokyo Gallery and Tokyo Gallery + Btap. This is an iteration of Frieze Masters, which holds the Independence Fair in London in October each year since Emanuela Tarizzo joined the fair last month.
“Frieze Seoul is the cornerstone of our presence in Asia, which defines our ambitions in the region and plays a crucial role in the wider Frieze calendar. Fairness, fairness reflects our long-term example, and our recent commensurate with our cultural community and the efforts of Chick Ancogo, is our effect, we are numerous efforts, and our media is numerous efforts across Asia, across the global art world.”
The complete list of exhibitors is as follows.
gallery
| Exhibitors | Location |
| 10 Chancery Lane Gallery | Hongkong |
| A Lounge Contemporary | Seoul |
| Albertz Benda | New York |
| Almine Rech | London, Brussels, Gstaad, Monaco, New York, Paris, Shanghai |
| abnormal | Tokyo |
| Antenna space | Shanghai |
| Apalazzogallery | Brescia |
| Arario Gallery | Seoul, Cheonan, Shanghai |
| Balakat Contemporary | Seoul |
| BB&M | Seoul |
| Carvalho Park | Brooklyn |
| Commonwealth and the Council | Los Angeles |
| cylinder | Seoul |
| David Zwirner | Hong Kong, London, Los Angeles, New York, Paris |
| de Sarthe | Scottsdale, Hong Kong |
| DIRIMART | Istanbul, London |
| Duarte Sequeira | Braga, London, Seoul |
| DVIR Gallery | Paris, Brussels, Tel Aviv |
| Esther Schipper | Berlin, Paris, Seoul |
| Galerie Eva Presenhuber | Zurich, New York, Vienna |
| Galerie Jocelyn Wolff | Romanville |
| Galerie Lelong & Co. | Paris, New York |
| Galerie Peter Kilchmann | Zurich, Paris |
| Galerie Quynh | Ho Chi Minh City |
| Galería Barran Bourdais | Madrid, Menocca |
| Gallery 1957 | Accra, London |
| Gallery police baton | Seoul |
| Gallery Qiao Sen | Seoul |
| Modern gallery | Seoul, New York |
| Gallery vacant | Seoul |
| Gallery 2 | Seoul, Jesus |
| G Gallery | Seoul |
| Gagos | Hong Kong, Athens, Basel, Geneva, Gstaad, London, Los Angeles, New York, Paris, Rome |
| Gladstone Gallery | New York, Brussels, Los Angeles, Rome, Seoul |
| Hauser & Wirth | New York, Chilida Leku, Gstaad, Hong Kong, London, Los Angeles, Menorca, Monaco, Paris, Somerset, Southampton, St. Moritz, West Hollywood, Zurich |
| Honeycomb Contemporary Art Center | Beijing, Shanghai |
| Jason Haam | Seoul |
| Jessica Silverman | San Francisco |
| Johyun Gallery | Busan, Seoul |
| Josh Lilley | London |
| Kaikai Kiki Gallery | Tokyo |
| Kenji Taki Gallery | Nagoya, Tokyo |
| Kiang Malingue | Hong Kong, Shanghai |
| Kosaku Kanechika | Tokyo |
| Kukje Gallery | Hamburger Seoul |
| Lee Eugean Gallery | Seoul |
| Leeahn Gallery | Seoul, Dagu |
| Lehmann Maupin | Seoul, London, New York, Palm Beach |
| Leo Gallery | Shanghai, Hong Kong |
| Lessen Gallery | London, Beijing, Los Angeles, New York, Shanghai |
| Mai 36 Galerie | Zurich, Madrid |
| Make room | Los Angeles |
| Maho Kubota Gallery | Tokyo |
| Massimo de Carlo | Milan, Beijing, Hong Kong, London, Paris, Seoul |
| Mennour | Paris |
| Meyer Riegger | Berlin, Basel, Karlsruhe, Seoul |
| Mind Set Art Center | Taipei |
| Misako & Rosen | Tokyo, Paris |
| Misa Shin Gallery | Tokyo |
| Nanzuka | Tokyo |
| Ota Art | Singapore, Shanghai, Tokyo |
| p21 | Seoul |
| Step gallery | Seoul, East Hampton, Geneva, Hong Kong, London, Los Angeles, New York, Palm Beach, Palo Alto, Tokyo |
| Perrotin | Seoul, Dubai, Hong Kong, London, Los Angeles, New York, Paris, Shanghai, Tokyo |
| Pibi Gallery | Seoul |
| PKM Gallery | Seoul |
| Bag Gallery | Bangkok |
| Scai the Bathhouse | Tokyo |
| SprüthMagers | Berlin, London, Los Angeles, New York |
| station | Melbourne, Sydney |
| STPI | Singapore |
| Surtana | Paris, Als |
| Taka Ishii Gallery | Tokyo, Kyoto, Mespain |
| takuro Someya Contemporary Art | Tokyo |
| Nana Nachuan | Tokyo |
| Contemporary art of Tang Dynasty | Seoul, Bangkok, Beijing, Hong Kong, Singapore |
| Taro Nasu | Tokyo |
| Thaddaeus Ropac | Seoul, London, Paris, Salzburg |
| thisweekendroom | Seoul |
| Tina Keng Gallery | Taipei |
| Tina King Gallery | New York, Seoul |
| Tomio Koyama Gallery | Tokyo |
| Travelsía Cuatro | Madrid, Mexico City Guadalajara |
| White cubes | London, Hong Kong, New York, Paris, Seoul |
| post | Seoul |
| Yutaka Kikutake Gallery | Tokyo |
Focus Asia
| Exhibitors | Location | artist |
| Buck Art | Seoul, Jakarta | Mirim Chu |
| con_Gallery | Tokyo | Taiki Yokote |
| PhD | Seoul | The sun is sticky |
| Gallery Planet | Seoul | Hideo Anze |
| Canacavanihi Gallery | Tokyo | Timoteus Anggawan Kusno |
| Kohesi Initiative | Days too | Liang Fu |
| Flax seeds | Shanghai | Side core |
| pack | Tokyo | Seungwon Yang |
| PTT Space | Taipei | Christine Tien Wang |
| Sangheeut | Seoul | Eugene Jung |
Master Fritz
| Exhibitors | Location |
| A lighthouse called Cannata | Tokyo |
| Art gallery | Tokyo |
| Asian Art Center | Beijing, Taipei |
| Bhak | Seoul |
| Galerie Bernard Bouche | Paris |
| Ghana Art | Seoul, Los Angeles |
| Gallery Sheila | daegu, Seoul |
| GDM | Hongkong |
| Hakgojae Gallery | Seoul |
| Kotaro Nukaga Gallery | Tokyo |
| Les Enruminures | Paris, Chicago, New York |
| Liang Gallery | Taipei |
| Mazzoleni | London, Turin |
| Régis Krampf series | New York |
| Spurs Gallery | Beijing |
| Sun Gallery | Seoul |
| Page gallery | Seoul |
| Tokyo Gallery + BTAP | Tokyo, Beijing |
| W-Galería | Buenos Aires, pueblogarzón |
| Wooson Gallery | Seoul, Dagu |
