It’s no secret that singles have been fascinated by dating apps recently. Users complain that applications are replicating each other with similar features and encourage bad behaviors like Ghoting, while they are trying to do IRL activities (even Dungeon Sound Baths).
Tinder’s upcoming CEO Spencer Rascoff seems to be aware of these feelings. In an interview Wall Street JournalRascoff, CEO of Tinder’s parent company Match Group, said he wanted to change the app and its reputation.
Comparison of AI capabilities of Bumble, Hinge and Tinder
He told Tinder that people gathered together to meet new people like bars. ” Wall Street Journal. “We have to innovate to bring more people to our institution, which means renovating our bar.”
Rascoff told investors last month that Gen Z is not involved in connection and that Tinder needs to adapt to this reality, i.e. Wall Street Journal Report. Rascoff cites the sexual behavior of young people who are younger than older and the drinking of their teenage peers.
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Tinder has long been called the “connection app” and even the 2015 “dating apocalypse”. Dating apps have undoubtedly changed the way people meet each other: According to a 2023 Pew Research Center study, about one in 10 adults are twice as many as those under the age of 30 in the U.S. partner or field or in that number, and meet people under the age of 30 and under the age of 30.
But dating apps are also often blamed on a culture of casualness and superficial judgment of people. When someone has a lot of choices in the game, they may forget that there is a person behind the profile. As Mashable previously reported, trust in dating apps has diminished in recent years. Match Group was sued last year, claiming that the apps are “predatory” and “addiction”. (The lawsuit has since been sent to arbitration.)
Rascoff takes over current Tinder CEO Faye Iosotaluno, who released on LinkedIn last week, and will resign in July 2025 after eight years working on the game group. Rascoff will lead the competition group and Tinder. His plan is to rely on AI capabilities and quickly implement new products, especially security features. according to Wall Street JournalRascoff also hopes to improve user experience at the expense of short-term revenue.
Rascoff shared Tinder’s principle of product in a LinkedIn post, “Revenue growth is crucial, but it’s the output of audience growth and improved user outcomes.” One of them is “failure quickly”: “We have to bet heavily, which means we undoubtedly make mistakes. What matters is how fast we learn and how we can use failures to cheer on the next step.”
It’s not yet certain whether these tweaks will change Tinder’s public profile, as the app adds more features to those seeking love in recent years. But given the Gen Z preference for the internet, Tinder may stay here.
