Only turbocharged work. Its founder is now targeting the entire influencer economy
Like Onlyfans, Subs has both safe work and adult content, and creators cut 80% of revenue. (Better create a “balanced ecosystem”, but also to ensure users are safe and comply with global regulations, Stokely makes it clear that adult content is paid after subscription and DMS). In addition to future AI products, new personalization features including collaborator revenue splitting and referral revenue also seem to be necessary improvements: automatic launch, growth insights to help creators scale and personalize content suggestions faster.
“We are committed to using AI ethically,” he said.
As long as I covered Stokely, in 2019, before only Fins (2019) became a cultural topic, I knew he wasn’t exactly seen as an adult platform. It seems he hopes it is more important than that, but it will never shock the stigma, maybe never. This made his gambling on the submarine even more attractive.
“Submarines have nothing to do with one type of content, but the potential of each creator.” He asked if he wanted the platform to be associated with adult content. I’m not buying his answer completely, but he uses descriptors (“brand-friendly”, “balanced ecosystem”) in his letters, telling me everything I need to know.
I don’t know if this works. Today’s creator ecosystem (Stokely) helped mold, not the same system as the one he imported in 2016, which began only before Tiktok became the next boundary for young creators’ cultural production. The ecosystem has grown into a monster with infinite heads. It is saturated in the creator application, which facilitates certain versions provided by Subs. Instagram has a tip can. X users can subscribe to their favorite concerns. Patreon remains a crowdfunding leader. There are alternatives to writers. Porn fluidists (genres that content creators only produce) flock to new portals of desire every day: fans, fan groups, fans, fans, fans, fancentro, basically all with the word fan.
Now it’s the game. The rise of social media has enhanced this reality by redesigning everything into goods. Today’s platforms are built on what economist Jeremy Rifkin calls “access relationships”, “almost all our time is commoditized” and “communication, communication and business” [are] He wrote in his 2001 book. Visit Age. In this era of subscription to Ouroboros, submarines are just one of the other options out there.
In April, another co-created by Creator Platforms, called Zoop, and a crypto foundation HBAR, bidding for the purchase of Tiktok’s U.S. business from its Chinese owner Bytedance, but Stokely told me that he is now fully focused on submarines.
He declined to provide any other details about the proposed transaction.
If Subs has real scale opportunities, then the situation that could change the landscape like in 2020 is by reintroducing the structure of authenticity to the online connection. Social media, though, also creates various sticky parasocial relationships and anxiety. The brain rot is everywhere. Loneliness is rising. When AI is in a turbulent new world, the different ways we connect and appear online are filled with artificial smells. According to a report from TypeForm, influencers are now reputable. 33% admit to buying followers or getting engaged.
But that’s not that. If Onlyfans is a fantasy about access, then the submarine has a chance to fulfill the promise of our social media contract again, whether valid or not, not yet seen it.
