“The area is the result of six years of modeling and testing, probably making dozens of tool models. Even if you’re just taking a team of 10 people and working on this project for six years, you’re talking a lot of expenses,” Lan said. “Sound adjustment is expensive, prototype testing is very expensive. It’s hard to calculate accurately, but I’m sure it costs tens of millions of dollars. The result is a product with no revenue, no profit margins and no visibility. I haven’t seen a pair wearing it in Hong Kong.”
Although Dyson is a respected brand name in Asia, Hong Kong is not the only Asian territory and the anecdotal evidence is not exciting. There is no major retailer to help you. At Gain City Megastore, the 11th floor of Singapore’s largest consumer electronics retail store, they are not in stock. They are also unavailable on electronic headphones from Japan’s largest headphone retailer.
Yodobashi is the world’s largest e-shop chain, but when Wired visited the Kyoto branch recently, the Dyson district was only noticeable due to its absence – an electronics store with a “wireless headphones” department whose scripts are more comfortable than a regular Japanese apartment.
Dyson launched its OnTrac regular noise-cancelling headphones in July 2024 (more than a year after the area) without the wider innovative/unnecessary/weird (reader choice) features. As a product that cannot actively scare cultivating and enter the market with a similar basis with a product that competes with established brands, it seems like a smart move.
Of course, our review of ONTRAC discusses excellent noise, balanced sound and interesting industrial design. We gave them 8 out of 10 points, and a coveted “Wired Recommendation” badge that is far from the ratings in the area and is very different. Jack is proud of them. Similarly, despite Dyson’s first sway on audio, the move from the zone to the OnTrac shows a certain path.
“We learned a lot of lessons. Looking at the other headphones there, they all look the same: black plastic, not in a good form. Aesthetically, there is something deep in the headphones. We think we can achieve the best noise effect and also bring something more interesting in design. The range of engineers’ products is more interesting. Engineers are a beautiful product that brings custom fashion elements.”
Since Ontrac obviously sells significantly more sales than the region, does Dyson think that Zone is a product that doesn’t work, and that the OnTrac One’s product is indeed the case? “[We’ve sold] ten times [more]- We launched Ontrac last July, although you can say September is a time to come to life. It usually takes about six months to realize there is something there. Ontrac works. [As for the Zone] We always think that anything fails because we always learn something. ”
