Not long ago, large tech companies could be seen as vocal ally of the LGBTQ community. Housewife names like Amazon, Google and Meta are particularly familiar with their position in Pride month, during which time they will post celebrating blog updates or social media posts.
However, this year, some of these companies have silent their support, less or no releases at all.
This shift is a total rejection of diversity, equity and inclusion (DEI) language and initiatives over the Trump administration’s political pressure on private companies. Companies like Anheuser-Busch and Deloitte are also scaling down or eliminating their annual support for Pride celebrations, according to the tech industry. New York Times.
Tinder adds Pride profile stickers for LGBTQ users and allies
To measure how the tech industry recognizes this occasion, in June 2024 and the first half of June 2025, newsroom and social media posts reviewed by Mashable by Amazon, Apple, Google, Meta, Microsoft and Tiktok, and in the first half of June 2025. We focus on the company’s main accounts.
Mashable also contacts each company to comment on our findings. We invite them to provide additional content that may appear on other platforms, including LinkedIn and Threads; share more posts that may appear in June; and highlight internal pride messaging for employees.
So far, some companies such as Apple, Tiktok and Microsoft seem to have insisted on their commitment to publicly admitting their pride, but advocates have noticed silences from others. (Scroll down to see our findings in detail.)
Most notably, so far, Amazon and Yuan (the latter parent of brands including Facebook and Instagram) have been silent in June, in June’s Pride.
Neither company acknowledges pride through its company newsroom. They also didn’t do so on their popular Instagram, Facebook and Tiktok social media accounts.
Google, which often endorses multiple social media posts in 2024, seems to have admitted it once. YouTube, owned by Google, celebrated Pride in a newsroom post last year, but nothing has been posted in June. Earlier this year, YouTube removed “gender identity and expression” from its hate speech policy, which protects certain people from harassment.
Google declined to respond to Mashable’s request for comment about its proud content.
Represents “Freedom and Inclusion”
A spokesman for Glaad, a nonprofit that monitors LGBTQ personnel and media and cultural representatives of issues, shows that the callback to proud messaging is shocking.
“Tech companies should support inclusive values throughout the year, especially during Pride Month,” a Glaad spokesman told Mashable. “They missed millions of LGBTQ people and our allies when they don’t defend the universally held freedom and inclusive values.”
The spokesman pointed out that the lack of interaction around pride was after dissuading policy decisions, and advocates believe putting LGBTQ people at a greater risk of online harm.
Meta, for example, revised its hateful behavior policy by abandoning the rules that protect LGBTQ people. As a result, Facebook, threads and Instagram users are now allowed to call homosexuals “psychopaths.” Meta also removed its LGBTQ Pride theme from Messenger in January.
The changes came ahead of President Trump’s 2025 inauguration and, along with a statement from Meta CEO Mark Zuckerberg, the company will favor freedom of speech rather than implement long-term guidelines aimed at creating a secure online space, including the LGBTQ people. A new report from Glaad found that the changes add to harmful content and harassment.
Although Meta was previously released regularly in Pride in the month of Pride, the company has not mentioned the occasion. Last year, the company marked the beginning of Pride Month in its position on June 1 in honor of its own employees. “Be ready for a month of love, acceptance and celebration in Yuanzhong!” post read.
Meta did not respond to Mashable’s request for comment on this year’s pride.
Amazon has also reliably released the time about Pride Month, which has been quiet. In 2024, the company shared a celebration message on LinkedIn with a series of employee images and supportive messages, with a sign of pride and crossing: “Love the person you want to love. Be the person you want to be. You want to be. It’s equality. Here’s pride.
The company has not seen such messaging on its social media accounts this year since 2023, nor has it published news editorial posts about Pride.
When Mashable contacted Mashable, Amazon said it recognized the cultural moments and celebrations throughout the year. It also reiterates its commitment to building a “diversity and inclusion company”, cited by Amazon in the list of “jobs” such as “climate change and immigration reform.”
“LGBTQ Community Will Remember”
Importantly, most of these tech companies have scored high on the Human Rights Campaign’s Corporate Equality Index, a multifaceted measure of corporate policies and practices related to LGBTQ employees and is introduced to the LGBTQ community. The index takes into account whether U.S. companies have inclusive benefits and adopt non-discrimination policies, among other factors.
Mixable light speed
Amazon, Apple, Google, Meta and Microsoft all scored a perfect 100 points in the 2025 index, which is based on data collected in 2024. This is not Tiktok of the American company and did not participate in last year’s survey.
Rashawn Hawkins, senior director of HRC’s workplace equality program, told Mashable that the index could be a valuable way for consumers to measure whether a company supports LGBTQ people throughout the year. But she is also troubled by some companies with pride and facts in general.
“When you decide to be with us again, don’t expect us to run, open our arms and get back to your business.”
She attributes their silence to business pressures, under the Trump administration’s executive order banning federal contractors from DEI-related practices and threatening legal actions for companies engaged in “illegal DEI discrimination and preferences.” However, Hawkins also pointed out that in the political chaos and uncertainty, “there is a lot of self-protection in the movement”.
Hawkins said it is important for the queer community to find a way to “know who is there, who doesn’t.”
“The American people will remember any short side or knee magazine responses that the LGBTQ community will remember,” Hawkins said. “When you decide to be with us again, don’t expect us to run, open our arms and get back to your business.”
Mashable will update the following list of proud content shared by the companies we reviewed in the event of new posts appearing in late June 2025.
Amazon
Over the past few years, Amazon has frequently recognized Pride Month through its company newsroom. It last did this in 2023, when it was series and movies in Prime videos celebrating the “LGBTQIA+ Community.”
When Mashable contacted Mashable for comment, Amazon said it values cultural moments, celebrations and building “diversified and inclusive companies” but did not address specific issues about Pride content.
Check out Amazon’s Tiktok, Instagram, Facebook and X accounts. Although Mashable doesn’t review LinkedIn posts for every tech company, you can find Amazon’s account here.
apple
On June 1, Apple aired its regular #ShotoniPhone campaign through Instagram images from queer creators. The company pinned the post to the top of its grid with a simple tip of “celebrating pride.” Last year, Apple tagged Pride Month with a different #shotOniphone #ShotOniphone, which highlighted the work of nine gay photographers.
In early May this year, Apple launched its 2025 Pride Collection, designed with rainbow stripes. News editor Post also noted that the company “prides itself on organizations that serve the LGBTQ+ community.”
Apple did not respond to Mashable’s request for comment.
Check out Apple’s Tiktok, Instagram, Facebook and X accounts.
In 2024, Google recognized pride many times on social media. The company’s activities include political graffiti by Chicana lesbian activist, feminist and writer Jeanne Córdova, as well as Facebook posts highlighting LGBTQ+ voices and storytelling about Pride Flag. News editor posts published in early June categorized eight ways to “seek pride” with Google. Google Platform YouTube also offers a series about LGBTQ+ creators.
“In addition to 30 days of Pride Month, LGBTQ+ creators inspire, inform and support users throughout the year,” said the 2024 YouTube blog post. “We are committed to cultivating the space for everyone to see, hear and empower them to become their true selves.”
Although Google has acknowledged its pride this year, its messaging has been significantly muted compared to last year.
YouTube blog posts or promotional series or multiple social media posts, although a brief Google Newsroom writing serves as a way for users to “connect” with Pride Celebrations. This year’s Doodle is shared on Instagram and elsewhere, honoring Hyperpop and LGBTQ+ music artists. As of the publication of the story, Google has not shared any other pride on social media or in its newsrooms. The company declined to respond to Mashable’s request for comment.
Check out Google’s Tiktok, Instagram, Facebook and X accounts.
Yuan
As mentioned above, Meta’s recognition of Pride has undergone significant changes. The company has previously noted in newsroom blog posts as well as in social media channels. Meta has remained silent so far.
According to San Francisco Pride, the company ended its relationship ahead of the 2025 celebration. San Francisco Chronicles.
The company did not respond to Mashable’s request for comment.
Check out Meta’s Tiktok, Instagram, Facebook and X accounts.
Microsoft
Microsoft seems to be in line with the pride news this year. In mid-June 2024, Microsoft shared a celebrating Instagram post to commemorate the occasion, as well as an in-depth newsroom blog post and dedicated Pride Storytelling Hub.
This year, it was posted to Instagram again in honor of Pride and connected to a splash movement called “Our Code,” an event that elevates the “sound and experience of the LGBTQIA+ community.” It has since promoted two more campaigns on Instagram.
A Microsoft spokesman said these and other social posts, including Threading and LinkedIn, are part of the company’s broader 2025 strategy and plans to conduct more social content in June.
Check out Microsoft’s Tiktok, Instagram, Facebook and X accounts.
Tiktok
In 2024, Tiktok convened a series of “visionary voices” for the first time, featuring “LGBTQIA+ Creators” who continue to inspire, educate and make an impact. “In addition to cross-promoting some media on Instagram, it also shared Pride content on its Live US account.
While Tiktok did launch a “You’re Here” campaign to mark 2025 Pride 2025, there was no more sound. However, it does share the proud content of many creators from many creators through its Tiktokcreators account, which has millions of followers and is similarly posted on Instagram.
A Tiktok spokesman told Mashable that the company has taken a year-round approach to supporting LGBTQIA+ creators and employees. A spokesman said part of this work includes #pridetiktok community creator programming, as well as an internal Pride employee resource group that promotes inclusion, allies and professional development.
Check out Tiktok creators, Instagram, Facebook and X accounts for Tiktok.
