Miami Design Announces Programming in 2025, including new events in Seoul

Design Miami recently announced its 20th anniversary event, which includes a new program designed to highlight the local design community.
Miami Design Design will hold a one-day event in Aspen in July, a 14-day new exhibition in Seoul in September, a third edition in Paris in October, and the 21st flagship fair in Miami Beach in December.
In email to Artnews, CEO Jen Roberts said this year’s programming marks the organization’s biggest expansion in the global footprint and “the most ambitious plan to date, with more destinations, different formats and deeper engagement with our community”.
Aspen’s design live Miami design event curated by Ashlee Harrison will be held along with the Aspen Gallery’s annual Artcrush event.
The event in Seoul is a collaboration with the Seoul Design Foundation, which will focus on Korean collection design. The event will be curated by Hyeyoung Cho, current chairman of the Korean Art and Design Association, and will be held in Dongdaemun Design Plaza.
when Artnews Asked how the concept of Miami design originated, Roberts wrote in an email that the organization has “explored new models for presenting our fairs” in recent years, and Paris provides “introduction to our fairs” for “a convincing case study” and “a profoundly local, context-sensitive approach.”
“We found that presenting the fair in an architecturally meaningful environment creates an intimate and culturally relevant experience,” Roberts wrote. “In situ is based on this concept – it provides us with an opportunity to exist in different regions, as well as flexibility to showcase in new and experimental ways.”
Roberts noted that the location of the Seoul exhibition at Dongdaemun Design Plaza designed by Zaha Hadid: “It is a major international landmark of architecture and culture, not only important to Hadid’s famous works, but also a symbol of the transition and future integration of Seoul.”
“So, despite our firm and confident in a traditional fair environment, in-situ offers an exciting next step for Miami Design to further foster the design community internationally to authentic and immerse themselves in their respective environments,” Roberts wrote.
Roberts said over the past two decades that design participating in Miami Design is becoming increasingly international, interdisciplinary and growing to reflect “the development of the collectible design market.”
In addition to emerging and experienced collectors, new and renowned gallerists, and other professionals in the design world, Roberts points to attendance in the fashion, architecture and music industries. “We also see steady growth in luxury fashion houses, for example, stepping into the collectible design market, thus bringing new audiences to Miami design,” she wrote. “It will be fun to experience how the in-situ project allows us to connect with new audiences in their local settings.”
Finally, when Artnews Asked about the impact of tariffs and litigation on earlier U.S. court decisions on international trade, Roberts said Miami’s design is “continue to monitor this situation and stay close to these developments – sharing resources with other equitable colleagues to share resources. We recognize our role as supporting our gallery and collectors in a stable market to provide a stable market to ensure our dispatch can ensure a stable dispatch;