Jeff Altman, Big Game Hunter
When I was in recruiting, I developed a lot of expertise. Some people in the New York City market know me, but there is nowhere else. Everyone has exaggerated work such as vice president, North American talent mastery, etc…. with 2 weeks of experience. That’s not me.
I didn’t use the title, even by this time I had over 20 years of experience. I realized that none of the recruiter’s experience titles send out signals for job seekers and company recruiters due to inflation in recruiters’ titles.
I started thinking about how to distinguish myself in a way that expresses my expertise and brand myself in some way. In my mind, the word “big game hunter” appears. It’s familiar, but unlike the term “headhunter”, but I’m able to trademark all categories of employment categories. Powerful, but different. It’s my search job and is now my job as a coach who doesn’t offer career advice on BS.
Professional branding as a strategy helps you stand out from others and position yourself for professional success. If you are not satisfied with your job search or career, or just want to stay ahead of the competition, it may be time to develop a career branding strategy that will not only help you, but will help you in the years to come.
That being said, many people are hesitant to brand their profession. They act like they need an advertising team from a madman or marketing degree to develop one. But this is not a fact at all, an excuse for self-destruction of inaction.
It doesn’t have to be complicated to brand your career with a personal impression; even small steps can affect your future work prospects. Let’s take a look at 4 simple tips for professional brands that can help you for years.
Assess where you want to go
Where do you want to start a career? Are you satisfied with your work and work? Do you want to go up to the company ladder? Are you looking for something completely different? Do you know how people like you develop their expertise to get where they want to go?
Assess your strengths and weaknesses and consider the type of work you really want to do. Do you want any specific company or industry
work? If you can’t find anything that suits your career goals, is it time to consider starting your own business?
Meet with someone who is doing this kind of work and see if this is really what you want to do.
Once you have identified the type of career and industry to explore or the business you are interested in, it’s time to talk to the real people who are doing the job. Find out where the network activities are going and participate in as many activities as possible. You can also connect with people on LinkedIn, meet with you who are curious about your career or are working in a career you are eager to work for. You may find that you are completely uninterested in what you want to do and discover something new, more suitable for your skills and passions. You also learn the steps they take to get to their place, which will save time under your efforts.
Define your brand and target audience
Now that you have explored the options and collected information, you must define your brand. What do you want people to think when people hear your name or see your resume? What is your core value? What do you want to know? What are you most proud of? What types of industries and positions do you want to target? As specific as possible.
For example, if you want to work in the healthcare industry, from nursing to pathology, you can work in many sub-specialties. Yes, you can be a generalist, but companies place more emphasis on experts than generalists, especially early in your career.
Once you have identified your target audience, you need to know how to connect with them. This can be done by self-branding, asking for advice from knowledgeable friends or former colleagues, or hiring a brand company to help you develop a professional brand. Whichever route you choose, make sure your brand is real to you and represents your best self. It’s also important to make sure your social media is consistent and consistent with your brand and the message you want to convey to people.
Recalibrate your thinking
If you tried all of the above and still have no inspiration, it may be time to recalibrate your mind. This doesn’t mean you need to change your career completely, but embrace the aspects of your job you love and find ways to make it more fulfilling.
For example, if you work as an accountant but rather in marketing, you can adjust your daily responsibilities to align more closely with your career goals. These steps can help you develop a career brand that matches your values, passions and skills. This will help you stand out from the crowd and get the attention of potential employers and influencers. Even if you are not currently looking for a new job, implementing these tips will enhance your professional brand and make you more sales in your current position.
Show yourself
Once you start promoting your brand, it’s time to start connecting with potential employers and recruiters. Network, network, network! Active on LinkedIn. Find groups related to your industry. Participate in group and feed discussions. Share your expertise and knowledge. No argument! Discussion is OK! You never know who is reading your posts, you might just spark someone’s interest and have a chance land in your legs.
Choose 1-2 achievements from your past and create visual representations of them, such as posters or infographics (Canva is perfect for this). You can then use it as a social media cover or profile picture or give it to people you meet at online events and job fairs.
Become a guest on the podcast. Find groups to talk to and provide your expertise. Write a book and if it seems difficult, start writing an article. There are a lot of websites including LinkedIn and Mided.com that you can post to, which will give you greater professional exposure.
Many of you choose to be professionally invisible and miss the opportunity to be escorted to the line because you are considered an expert, if not an expert. Brands, knowledge and expertise work side by side to help you throughout your career.
10 Steps to Becoming a LinkedIn Theme Expert
About Jeff Altman, Big Game Hunter
People hired big game hunter Jeff Altman to not offer BS career advice worldwide, because many things in his career are easier in the people. These things can involve job hunting, hiring more effectively, managing and leading better career transitions, and advice on solving workplace problems.
Seven steps to brand yourself as an expert
I’ve simplified the search for jobs on Jobsearch.community. By becoming an insider, you can access all my video courses, books and guides, plus the ability to ask questions and receive replies within 24 hours. Become an Insider+ member and you will get access to everything I mentioned, plus the attached 2 zoom calls. Become a senior Insider member and you will receive everything I have mentioned, plus we will be doing group or personal coaching.
Information Interview
Schedule a discovery call on my website, www.thebiggamehunter.us
The last interview with the company’s president
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https://www.youtube.com/watch?v=o-t3ikjwz1u
