Tate’s £150 million donation campaign may include Turbo Hall naming rights
Tate’s trustee chair is reportedly aiming to waive the naming rights to the Turbo Hall for at least £50 million (about $68 million) to fund a new endowment for the London agency.
In an interview telegraphRoland Rudd, chairman of the agency’s board of directors, puts potential sales into practice, a mean sale to help the newly formed Tate Future Fund reach its target of £150 million by 2030. Rudd also suggests that naming opportunities can be extended to curatorial and director positions.
A spokesperson for the British Muscu Network told Art newspaper The cited figures are “assumed” and refuse to confirm whether Turbo Hall is actively being offered as a sponsorship opportunity: “We are at the beginning of a fundraising campaign.”
Rudd added in his interview, “The whole thing about the Future Fund is to ensure we have one of the greatest collections of modern and contemporary art in Britain, as well as some of the greatest curators because we are in the global market.”
Tate Modern’s sponge-like exhibition space in Tate Modern is the Turbo Hall, one of the most prestigious exhibitions of a living artist. In March, the institution announced that Sammy artist Máretáne Sara will transform the fall of space after museum director Karin Hindsbo’s promise to focus more on indigenous art.
