Jeff Altman, Big Game Hunter
Like many stores in the United States, barbecue chicken attracts people, their meals require little effort and are cheap. In the Big Box Club Store in the United States, they sell clumsy large chicken (1.81437 kg cooked) for $4.99 (€4.77), which is less than the price of whole uncooked chicken.
Why?
These stores believe that people will not only come and buy chicken (or two). They think people will come to the store to buy many other items, and the store will make money from these purchases and the club membership fees that charge fees and create loyalty that will keep people back regularly.
Companies, nonprofits and individuals on the internet try to convince us in other ways.
For example, a beautiful Buddhist temple outside New York City is about two hours away. Not many people live near it, and they want to introduce more people to the Buddha’s teachings. To this end, they created an introductory course for attendees to learn how to meditate and charge a nominal amount to attend. Few people do this.
They think and decide to make weekend classes free for free. More than five times the number of people. During the break, they walked around the ground, stopped for coffee and snacks in the cafe, spent some time in the bookstore, purchased books, jewelry, mara beads and other knickknacks and brought them home. Meditation centers earn much more money than free participants.
Apple has adopted the third method. They want to be considered this Premium brands offer beautifully designed products at the highest prices and have a simple interface that even kids know that excitement will arise when your phone, computer or air conditioner arrives. They are beautifully packaged, immediately out of the box and provide a great customer experience. Apple Products does exactly what other phones, earbuds and computers do. . . More money. People like me are happy to spend more money on iPhones and never consider switching to Android devices.
Dell did something different from Apple. Visit their website with 5 buttons on the top for you to choose from, and on the surface you can simplify the process on the surface but create more complex features for the user. For example, with laptops, they try to narrow you down to “I’m an experienced laptop buyer” or “newbie (my term choice)”. From there, they are transparent.
Do you want this model (new consumers don’t know the difference between Dell models)? What sizes of monitors do you want (monitor selections)? How big a drive do you want? What price range do you want to pay? What processor do you want? How many rams? These questions are endless and ultimately, you click on many different options, completely confusing, and call customer service to get help under your decision. I suspect this is the transparency they want.
By the way, for those trying to buy a server from Dell, you can only choose from 26 models and configurations to choose from, for over $4,000.
These are just four examples of how a company or organization sells it to us.
A few years ago, I sat in a full hotel banquet hall in Midtown Manhattan while Tony Robbins patrolled the stage. He talked about a Stanford study that was about how TV advertisers sell to consumers and cited five different audiences. Classification is
Belongs to human
Achieveer,
Emulator,
Social awareness
Need to drive.
Be part of something. They want to feel like they belong. The model places them in a bar where everyone has a great time.
Achievements are older and successful, and most importantly, know this. Everything is underestimated because they don’t need to impress people outside the class.
The simulator wants to be an achiever, but is still too young to make enough money. They are sold through sex. Every car ad you watch shows the position of the small car driving at an angle and has a woman wearing a short skirt that exposes her legs a lot of short skirt targeting the simulator.
People with social consciousness are the largest group of people. On the surface, they don’t want to be sold. “Give me the facts; don’t sell them to me,” their mantra was.
Finally, there are demand-driven people who don’t make a lot of money. They don’t have many products – lottery and certain alcoholic beverage brands are targeted at this group. They want to feel like winners in a world where they think they are losers.
Seth Godin wrote a blog post in 2013 called “People like us do things like this.” In it, he wrote: “It’s not just a feature, it’s not just a benefit, but we’re also forced to be reputable members of the tribe. We want to be respected by the people we connect with, and we want to know what we should do to be part of that circle.”
While this seems to contradict what I wrote, it complements it. Whether it’s cheap (smart) buyers or iPhone users, we want to be part of our tribe. We want to be part of the scenario (belongs to belong) or one of other categories.
What tribes are you selling to job seekers when you are hiring?
What are the characteristics of the tribe you want to join when you are looking for a job?
Do you want to be part of a homogeneous tribe or will you accept a disagreement?
How do you make yourself ideal for them so that they can get you into their fraternity or mourn?
As an experienced professional, overcome age discrimination in your work
About Jeff Altman, Big Game Hunter
People hired Jeff Altman And make it easier to succeed in your career.
Billion dollar staffing error
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Billion dollar error for hiring part two
He is the host of “Base-free Broadcasting Radio”, the first podcast in iTunes for job search, with more than 2,900 episodes in more than 1,300 years of dramas.
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