By Jeff Altman, Big Game Hunter
We’ve all been there: staring at a job description, tweaking our resume, and feeling like just another cog in the machine. As a college-educated professional, you have invested heavily in skills and knowledge. But in today’s crowded market, is this enough to truly stand out?
From the wise insights of people like Seth Godin, I’ve come to understand that we are no longer just Apply For work. We offer unique solutions, specific value propositions – that, my friends, is what we call personal brand. It’s the commitment you make, the story you tell, and the trust you build.
So, how do we as educated professionals intentionally build a brand that resonates and differentiates us throughout our careers?
Purple Cow: Transform your business and become great
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Define your unique impact: Forget about generic job titles for now. What specific problem are you passionate about solving? What unique value do you bring that others may miss? Your brand is not about pretending to be a mold; It’s about owning the unique contribution you make. why is that you? “
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Cultivate your “purple cow” niche: In a world of brown cows, purple cows get attention. What specific combination of skills, experience, and passion make you truly stand out in your field? Don’t be afraid to specialize. Excellence in a focus area makes you memorable and sought after.
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Create and share your authentic narrative: Your LinkedIn profile, your posts, your comments—these are all chapters of your career story. Are they consistent? Do they reflect who you are and where you are going? Your brand is built on consistency and transparency. Be generous in sharing your insights, your learnings, and your perspectives.
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Practice conscious generosity: The most powerful brands are built on connections and contributions. How to add value to your network No Expect immediate returns? Share valuable content, offer help, make introductions. This isn’t just about networking; it’s building social capital and showing that your brand isn’t just committed to its own self-interest.
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Embrace iteration, not perfection: Your brand is not static. It evolves as you learn, grow, and adapt. Don’t let the fear of imperfection stop you from giving your best, sharing your ideas, and engaging with your community. Consistency builds momentum and deepens impact over time.
The foundation of your education is laid. Now, it’s time to build a unique structure your The brand is on it. It’s not just about finding a job; it’s about shaping a career that truly reflects your unique potential.
What’s one thing you’re doing today to build your professional brand?
Ⓒ Big Game Hunters, Asheville, NC 2026
10 Steps to Becoming a LinkedIn Subject Matter Expert
About big game hunter Jeff Altman
People hire “Big Game Hunter” Jeff Altman to provide no-nonsense career advice around the world because he makes so many things in people’s careers easier. These things may involve job hunting, recruiting more effectively, managing and leading better, career transitions, and advice on solving workplace problems.
Seven Steps to Building an Expert Brand
I simplified my job search at JobSearch.Community. Becoming an Insider gives you access to all my video courses, books, and guides, as well as the ability to ask questions and receive responses within 24 hours. Becoming an Insider+ member gives you access to everything I mention and schedules 2 Zoom calls with me per month. Become an Insider Premium member and you’ll get everything I’ve already mentioned, plus we’ll provide group or individual coaching.
After informational interview
Schedule a discovery call on my website, www.TheBigGameHunter.us
Final interview with the company president
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