Frieze London art fair buzzes under London’s typically leaden skies. The VIP preview of the exhibition kicked off at 11 a.m. and quickly attracted many people, including German supermodels. Claudia Schiffer— milling around the fair’s giant tent in Regent’s Park, kissing cheeks, showing off questionable fashion choices and, most importantly, spending money. As of 2 p.m. local time, several major galleries were reporting strong morning sales art news.
Last year, the fair revised its floor plan to place the large galleries at the back of two long corridors, hoping to encourage collectors to visit small and medium-sized galleries along the way. This layout is back this year to the great satisfaction of many, including a dealer in New York Alexander Gray Alexander Gray Partner.
“The layout is fantastic and I’m excited for Frieze to keep it rolling from last year,” he told us art news. “It’s great for a small gallery.” Gray said he has sold a 1983 work Joan Semel (self portrait on sofa) to a private collector.
At the huge end of the tent, Thata Ropac Sell opinion poll (1987) Robert Rauschenberg $850,000 and ivy (2016), a soft and smooth wood sculpture, by: Tony Craggpriced at $420,000.
“The first auction at Frieze is a work by Rauschenberg, and we wanted to present it here as one of the moments this year commemorating the centenary of the artist’s birth, and ahead of the Rauschenberg exhibition in our Paris gallery next week,” Ropac told us. art news. “It’s great to be able to sell it to a collector in London.”
A stone’s throw away, GagosianThe eye-catching booths are reminiscent of Greek frescoes. los angeles artist Lauren HalseyPolymer modified gypsum (similar to plaster of paris) series——Untitled (2025) – The gallery tells us the rest of the booth is sold out art news. she Leda Plaza (2025) sculpture was sold out before noon. The mood is upbeat, and rightly so.
ends in Hauser & Wirththe works have also been quickly removed from the shelves. The gallery said it had been sold Line of Desire II (2025) by George Ruya rising punk star on London’s contemporary art scene, is on sale for $275,000. Alan Gallagherof lips and paper (1993) sold for $950,000; Avery Singerof Lost Boccioni (2025) US$800,000; and Untitled (Portrait of the Reigning Judge) (2025) $300,000. besides, George Condoof Head composition (2025) sold for $200,000; Matsutani Wudingof Spread 25-B (2025) US$250,000; and Cindy Shermanof Untitled #650 (2023) $200,000.
In the booth opposite, white cube Said it has sold six works since the show opened, including two by Sara Flores and two bronze medals Margaret Hummer: Venus of Courbet, an 80-year-old woman who swallowed the brain of a swallow (2018) and Super one, a 70-year-old woman swallowed the brain of a crocodile (2018).
Timothy Taylor The gallery – which has spaces in London and New York and is located in an area in front of the giant gallery in a tent – told art news Three large paintings by London artist have been sold Daniel Cruz-Chubbranging from £70,000 to £90,000.
“There’s a real energy in the first two hours of Frieze London – people are coming with intention, and they’re buying,” Taylor said. “Sentiment is concentrated but upbeat and it’s clear that London is living up to expectations. The market has found its rhythm again, at least for this week.”
Peter Bloom Gallery The company has reportedly sold all six works by the New York artist Rebecca Ward The total amount is approximately $125,000. “There is a strong interest in works that connect formal rigor with spiritual practice,” Peter Bloom Tell art news.
although Perrotin Refusing to reveal specifics, the company said sales for its Frieze presentation and Laurent Grasso’s current solo show at the Mayfair gallery were “currently off to a good start”.
More content is coming soon, including a report on the performance of small and medium-sized galleries. stay tuned.
